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Question 77 - Certified Marketing Associate discussion

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A marketing associate at Cloud Kicks wants to acquire new email subscribers for the company's new line of next generation footwear.

What should the associate utilize?

A.
Target current employees
Answers
A.
Target current employees
B.
Purchase a list
Answers
B.
Purchase a list
C.
Utilize web signups
Answers
C.
Utilize web signups
Suggested answer: C

Explanation:

To acquire new email subscribers for the company's new line of next-generation footwear, the associate should utilize web signups. This method involves creating a signup form on the company's website where visitors can enter their email addresses to subscribe to updates, promotions, and more. Web signups are an effective way to grow the email list organically, ensuring that the subscribers are genuinely interested in the company's products. This approach is also compliant with email marketing best practices and regulations, such as GDPR and CAN-SPAM, which require explicit consent from subscribers.

asked 23/09/2024
Mokoki Ramoadi
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