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Question 297 - Certified Marketing Cloud Account Engagement Specialist discussion

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A marketer needs to create a new field for a Marketing Cloud Account Engagement form.

Which statement accurately describes how to create the new field?

A.
The field Is created and added to the form in Engagement Studio.
Answers
A.
The field Is created and added to the form in Engagement Studio.
B.
The field is created as a custom prospect field in the form editor.
Answers
B.
The field is created as a custom prospect field in the form editor.
C.
The field is created as a custom prospect field on the Prospect Fields page.
Answers
C.
The field is created as a custom prospect field on the Prospect Fields page.
D.
The field Is created as a default account field in the form editor.
Answers
D.
The field Is created as a default account field in the form editor.
Suggested answer: C

Explanation:

In Pardot, new custom fields for prospects are created in the Prospect Fields page under the admin settings. Once a field is created here, it can then be added to forms as needed. This process ensures that all data captured through forms is aligned with the prospect data structure already established in the system, allowing for consistent data management and integration with Salesforce CRM fields if required. This separation of field creation and form editing ensures organized management of prospect data attributes.

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asked 23/09/2024
Armands Vestmanis
45 questions
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