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Question 2 - Certified Marketing Cloud Consultant discussion
A retail company needs to create journeys that will target subscribers based on website behavior.
They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
A.
Should customers exit the journey when the goal is met?
B.
How are subscribers identified in your web analytics?
C.
How many messages should be included in each journey?
D.
How long after the behavior occurs will a subscriber need to enter a journey?
E.
Should a single customer exist in multiple journeys at the same time?
Your answer:
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