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Question 5 - Certified Marketing Cloud Consultant discussion
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
A.
Increase volume of emails to a wider audience.
B.
Increase the use of dynamic content in emails.
C.
Adopt a Cart Abandonment Email Campaign.
D.
Introduce more identity verification steps in check out process.
Your answer:
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