A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey * There may be one or more records for each subscriber * The audience is generally over 1 million subscribers * The content is time sensitive and should be sent as quickly as possible * The customer is not using "Catch and release" sending * The reference data extension contains 25 columns What method should be used

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A customer has several values that need to be used in the body of an email send.

* The data would be stored in a reference data extension, related on SubscriberKey * There may be one or more records for each subscriber * The audience is generally over 1 million subscribers * The content is time sensitive and should be sent as quickly as possible * The customer is not using "Catch and release" sending * The reference data extension contains 25 columns What method should be used

Ilya Shadrin · Accepted Answer

AMPScript a single LookupOrderRows function

Ilya Shadrin · Answer

Dynamic content via the Dynamic content wizard

Ilya Shadrin · Answer

Server side JavaScript a single LookupOrderedRows function

Ilya Shadrin · Answer

AMPScript a single lookup function

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