Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns.
The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

Question

Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns.

The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.

What end-to-end process should deliver this efficiently?

Carlos John Ricafort · Accepted Answer

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Carlos John Ricafort · Answer

Scheduled Automation > File Transfer > Import > Series of Query Activities

Carlos John Ricafort · Answer

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Carlos John Ricafort · Answer

Triggered Automation> Import > Data Extension Extract > Marketing Journey

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