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Question 301 - Certified Marketing Cloud Consultant discussion

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Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

A.
A common field like Physical Address for Contact Key.
Answers
A.
A common field like Physical Address for Contact Key.
B.
A number field such as subscriber's phone number for Contact Key.
Answers
B.
A number field such as subscriber's phone number for Contact Key.
C.
An email address for Contact Key.
Answers
C.
An email address for Contact Key.
D.
A GUID or another generated ID for Contact Key.
Answers
D.
A GUID or another generated ID for Contact Key.
Suggested answer: B
asked 23/09/2024
Sankalp Wadiwa
34 questions
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