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Question 213 - Certified Pardot Specialist discussion

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A marketing user wants to test two similar versions of an email to see which one performs better.

How should they run this test?

A.
Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
Answers
A.
Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
B.
Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
Answers
B.
Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
C.
Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
Answers
C.
Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
D.
Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
Answers
D.
Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
Suggested answer: D
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asked 23/09/2024
Maria Lilian Tongson
41 questions
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