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Salesforce Certified Pardot Specialist Practice Test - Questions Answers

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What does Pardot set on visitors' browsers to track their activities?
A user is experiencing errors when trying to save their email. What three items should they check for in order to successfully save their email draft? Choose 3 answers
LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?
How often does Pardot sync with Salesforce?
Which Salesforce custom fields will sync with Pardot?
The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list. In which scenario would a prospect be able to receive the emails in the program?

Question 1

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A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.

If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

A.
Day 4
A.
Day 4
Answers
B.
Day 3
B.
Day 3
Answers
C.
Day 0
C.
Day 0
Answers
D.
Day 5
D.
Day 5
Answers
Suggested answer: B

Question 2

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What type of Information do rule step types look for in engagement studio programs?

A.
Prospect Interest
A.
Prospect Interest
Answers
B.
Prospect behavior
B.
Prospect behavior
Answers
C.
Prospect activity
C.
Prospect activity
Answers
D.
Prospect criteria
D.
Prospect criteria
Answers
Suggested answer: D

Question 3

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What is the difference between a visitor and a prospect?

A.
A prospect has an identified email address, while a visitor does not have an identified emailaddress.
A.
A prospect has an identified email address, while a visitor does not have an identified emailaddress.
Answers
B.
A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
B.
A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
Answers
C.
A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.
C.
A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.
Answers
D.
A prospect has an assigned user, while a visitor does not have an assigned user.
D.
A prospect has an assigned user, while a visitor does not have an assigned user.
Answers
Suggested answer: A

Question 4

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Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

A.
Pipeline dashboard
A.
Pipeline dashboard
Answers
B.
Engagement dashboard
B.
Engagement dashboard
Answers
C.
Account-Based Marketing dashboard
C.
Account-Based Marketing dashboard
Answers
D.
Multi-Touch Attribution dashboard
D.
Multi-Touch Attribution dashboard
Answers
Suggested answer: B

Question 5

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Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

A.
The Grade as it includes personal information about the prospect.
A.
The Grade as it includes personal information about the prospect.
Answers
B.
The Profile as It reflects LenoxSoft's ideal customer.
B.
The Profile as It reflects LenoxSoft's ideal customer.
Answers
C.
The Campaign as it references the prospect's first touch point.
C.
The Campaign as it references the prospect's first touch point.
Answers
D.
The Score as it shows activities taken by the prospect.
D.
The Score as it shows activities taken by the prospect.
Answers
Suggested answer: D

Question 6

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A user is experiencing errors when trying to save their email.

What three items should they check for in order to successfully save their email draft? Choose 3 answers

A.
The email contains a text version
A.
The email contains a text version
Answers
B.
The email contains at least one variable tag
B.
The email contains at least one variable tag
Answers
C.
The email uses dynamic content
C.
The email uses dynamic content
Answers
D.
The email designates a general or specific sender
D.
The email designates a general or specific sender
Answers
E.
The email contains an unsubscribe link
E.
The email contains an unsubscribe link
Answers
Suggested answer: A, D, E

Question 7

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By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

A.
Case records
A.
Case records
Answers
B.
Opportunity records
B.
Opportunity records
Answers
C.
Contact records
C.
Contact records
Answers
D.
Lead records
D.
Lead records
Answers
E.
Account records
E.
Account records
Answers
Suggested answer: C, D

Question 8

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A designer wants to apply LenoxSoft’s styling to assets in Pardot. Which two assets can they control CSS styling for In Pardot?

Choose 2 answers

A.
Landing pages
A.
Landing pages
Answers
B.
Form handlers
B.
Form handlers
Answers
C.
Forms
C.
Forms
Answers
D.
Social posts
D.
Social posts
Answers
Suggested answer: A, C

Question 9

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What is one way a sales rep can convert a visitor to a prospect?

A.
The sales rep gives the visitor a phone call.
A.
The sales rep gives the visitor a phone call.
Answers
B.
The sales rep increases the visitor s score to 100.
B.
The sales rep increases the visitor s score to 100.
Answers
C.
The sales rep manually associates the visitor with a prospect.
C.
The sales rep manually associates the visitor with a prospect.
Answers
D.
The sales rep walks the visitor through a demo.
D.
The sales rep walks the visitor through a demo.
Answers
Suggested answer: C

Question 10

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LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report.

Based on this link’s format, why wouldn’t it have been re-written for tracking?

A.
The link should start with http or https to be automatically re-written.
A.
The link should start with http or https to be automatically re-written.
Answers
B.
The link should contain a wildcard to be automatically re-written.
B.
The link should contain a wildcard to be automatically re-written.
Answers
C.
The link should point to go.pardot com to be automatically re-written.
C.
The link should point to go.pardot com to be automatically re-written.
Answers
D.
The link should be populated with variable tags to be automatically re-written
D.
The link should be populated with variable tags to be automatically re-written
Answers
Suggested answer: A
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