A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.Which three things will happen to the prospect? (Choose three answers.)

The prospect activities will show that the form was successfully completed.

The prospect will be added to the list.

The prospect activities will show that the form was successfully completed.

The prospect will be added to the list.

The prospect activities will show that the custom redirect was clicked.

The newly converted prospect will NOT be affected because it was their first submission.

A user needs to change which email template is used in a running engagement program.What is the first step the user must take In order to make this change?

Copy the original Engagement Program

Change the wait time for the template

What variable tag must be included in an email to allow prospects to manage their email preferences?

%%unsubscribe %% or %% email_preference_ center %%

%%opt_out%% or %%email_preference_center%%

%%unsubscribe %% or %% email_preference_ center %%

%%unsubscribe % or %% opt_out %%

What Information does the tooltip above each step on the engagement studio program report provide?

High-level metrics only for prospects who have completed the step

High-level metrics only for prospects waiting to complete each step

High-level metrics only for prospects who have completed the step

High-level metrics only for prospects who left the program at each step

High-level metrics only for prospects who have skipped each step

LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.Which two form field options should be enabled? Choose 2 answers

Always display even if previously completed

Maintain the initial value upon subsequent form submissions

Always display even if previously completed

Maintain the initial value upon subsequent form submissions

Display other fields in this form based on the value of this field

A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.How should the user resolve this Issue?

Edit the email template to make it available for "List Emails"

Edit the list to be available for "Email Sanding"

Edit the email template to make it available for "List Emails"

Edit the list to be available for "Email Templates"

Edit the email template and choose the appropriate list

Which two capabilities are true for completion actions? Choose 2 answers

Completion actions cannot be applied directly on a landing page.

Completion actions do not execute on image file downloads

Completion actions are applied retroactively.

Completion actions apply to both visitors and prospects

Completion actions cannot be applied directly on a landing page.

Completion actions do not execute on image file downloads

On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

Edit the scheduled email. select Wednesday for the new data, and save it

Edit the engagement studio program, select Wednesday for the new data, and save

Delete the engagement studio program and create a new program that is scheduled for Wednesday.

Delete the scheduled email and create a new email that is scheduled for Wednesday.

Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Engagement studio program email

What are two benefits of the engagement studio tasting experience?Choose 2 answers

Visualizing a prospect's possible paths

Measuring a specific step's performance

Evaluating email template options for the program

Visualizing a prospect's possible paths

Understanding the timeline of the program

Measuring a specific step's performance

A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What do you give as to why the actions did not occur?

The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

The client did not un-pause the completion actions.

Kiosk mode was enabled on the form, so completion actions did not run.

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

Implement a blended lead scoring and grading system.

Only pass on leads that are very active on your site no matter the company profile.

Implement a blended lead scoring and grading system.

Automatically assign all leads to sales reps in a round-robin system.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Pardot only shows this information on the lead record.

Once converted, this information shows on the account record and not the contact.

The administrator needs to create lookup fields on the contact to see this from the lead.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Which adheres most closely to email sending best practices?

Establish a consistent, predictable cadence for your email communications.

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

Establish a consistent, predictable cadence for your email communications.

Send plain text only emails in order to increase engagement rates.

Make sure that all emails have a high image-to-text ratio.

What information can you access on the Prospect List?

Date of prospect's last activity

Date of when prospect converted from a visitor

Date of prospect's last activity

Which is NOT a way to assign a custom role to a user?

Add a user to a Custom Role directly from their User Record.

Edit an existing Default Role, and it will automatically convert to a Custom Role.

Assign new users to a previously created Custom Roles during the import process.

Add a batch of existing users to a Custom Role using table actions

Add a user to a Custom Role directly from their User Record.

What editions of Salesforce can sync with Pardot?

Professional Edition and higher

Identify the differences between default and custom roles.

Default roles are included with Pardot

Custom Roles can be created from scratch

Custom roles can be created from a default role

Default roles are included with Pardot

Custom Roles can be created from scratch

Custom roles can be created from a default role

Default roles are included with Pardot

Arrange these events in sequence:

A visitor submits a conversion form

The prospect's activity history is available to view in Pardot

Visitors access your company website

Salesforce Certified Pardot Specialist Practice Test 2

What do spam complaints refer to in an email report?

The number of prospects who clicked the unsubscribe link

The number of prospects who replied to the email to ask to be removed

The number of prospects who opted out via the email preference center

The number of prospects who marked an email as spam

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Salesforce Certified Pardot Specialist Practice Test 2

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Salesforce Certified Pardot Specialist Practice Tests

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