LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?Choose one answer

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.Which sequence of steps should the Pardot Administrator take to automate this process?Choose one answer

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

What does the Google Analytics connector allow Pardot to do?

Append UTM parameters to a prospect record.

Update the conversion field in Google Analytics.

Sync prospects with Google AdWords.

Send emails to prospects from Gmail.

Append UTM parameters to a prospect record.

If a form is added to a landing page, where will the submissions be reported?

On the landing page’s layout template

On the form’s layout template

What should you do when multiple users are editing an email template at the same time?

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

Multiple users cannot edit the same email template at the same time

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

Update the same draft at the same time since the system will recognize updates made by both users

Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

What is the limit of social posting connectors you can create in your Pardot account?

There is no limit of accounts per platform

One account per user role, per platform

There is no limit of accounts per platform

Which three user role security limits can be added to an individual user account? (Choose three answers.)

Max number of emails the user can send.

Max number of records a user can import.

Max number of prospects the user can export.

Max number of emails the user can send.

Max number of prospects the user can manually delete.

Max number of records a user can import.

Max number of prospects the user can manually create.

Max number of prospects the user can export.

A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.Which three things will affect the prospect records based on these activities? (Choose three answers.)

Bob’s prospect record will show him clicking on the link and filling out the form.

Kate’s prospect record will show her clicking on the link and filling out the form.

Kate’s prospect record will have a tag of “clicked” applied to it.

Bob’s prospect record will have a tag of “clicked” applied to it.

Bob’s prospect record will show him clicking on the link and filling out the form.

Kate’s prospect record will show her clicking on the link and filling out the form.

Kate’s prospect record will have a tag of “clicked” applied to it.

Bob’s visitor record will have a tag of “clicked” applied to it.

Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)

Create an automation rule to change Pardot campaign for prospects meeting certain criteria.

Manually change the prospect’s Pardot campaign when editing the prospect record.

Create an automation rule to change Pardot campaign for prospects meeting certain criteria.

Add the prospect to a static list.

Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

Manually change the prospect’s Pardot campaign when editing the prospect record.

A form is created to automatically register prospects to a webinar upon submission.Which automation tool should be used to accomplish this?

Creating an automation rule to register prospects based on the form submission.

Adding a completion action to register prospects on the form.

Creating a segmentation rule to register prospects based on the form submission.

Creating an automation rule to register prospects based on the form submission.

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.What is a recommended way to create this type of list?

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Use a completion action on the form to automatically add anyone who completes it to the list.

Use a dynamic list that matches prospects as they complete the form.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Use table actions to add prospects who have completed the form to the list.

What is a difference between a dynamic list and a static list?

You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list

You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list

You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list

You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added

Dynamic lists are retroactive while a static list cannot be retroactive

What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

The Pardot URL field is not empty

The Pardot sync checkbox is checked

The first and last name fields are not empty

The Pardot URL field is not empty

The lead/contact URL in Salesforce contains "Pardot"

What does Pardot use to track HTML email opens?

A tracking pixel loads on HTML emails when images are downloaded.

A tracking link is used as soon as a prospect clicks to open the email.

A tracking pixel loads on HTML emails when images are downloaded.

Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

A tracking pixel loads on text emails when images are downloaded.

Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)

When new prospects are imported into Pardot via a .csv file.

When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

When new prospects are imported into Pardot via a .csv file.

When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

When prospects are added to a static list.

When a profile is associated with the prospects.

What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

Add a new custom contact field in Salesforce.

Add a new custom lead field in Salesforce.

Adjust the lead settings in Salesforce.

Add a new lead record type in Salesforce.

Add a new custom contact field in Salesforce.

Add a new custom lead field in Salesforce.

An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.

Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.

Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.

Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.

Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Create a Page Action set to Tag prospects as having viewed it and add them to a list

Create a special campaign to track pricing pageviews

Create a Page Action set to Tag prospects as having viewed it and add them to a list

Create a Form with a Completion Action to send a pricing sheet

Create a Dynamic List based on page view to segment automatically

What information is required when creating a prospect manually?

Campaign, Email, Profile, Score

Campaign, Company, Email, Score

Campaign, Email, Full Name, Profile

Campaign, Email, Profile, Score

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.What automatic workflow can be created to prevent them from getting assigned?

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

What would make the Salesforce connector become unverified?

The connector user's Salesforce password was changed

The Salesforce account has reached the limit of the number of lead or contact records that could be created

The Pardot account has reached the limit of the number of prospect records that could be created

The connector user's Pardot password was changed

The connector user's Salesforce password was changed

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

Submitting a form on a landing page.

Clicking on a tracked link in an email.

Submitting a form on a landing page.

Viewing more than one web page.

Clicking on a tracked link in an email.

How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Send using the form’s completion actions.

Send using a segmentation rule.

Send using an engagement program.

Use a dynamic list to use as a recipient list on an email send.

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

The prospect will receive the email Monday.

The prospect will receive the email Friday.

The prospect will receive the email Tuesday.

The prospect will receive the email Saturday.

Salesforce Certified Pardot Specialist Practice Test 5

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated.

They also want to update that custom field for anyone who has submitted the form before today.

What combination of automation tools should LenoxSoft use to achieve this?

Choose one answer

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Salesforce Certified Pardot Specialist Practice Test 5

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Salesforce Certified Pardot Specialist Practice Tests

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