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Salesforce Certified Pardot Specialist Practice Test - Questions Answers, Page 26

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A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.

Where should they start to see why the email was not sent to the prospect?

A.
Refer to the Pardot recycle bin to see if the prospect was deleted.
A.
Refer to the Pardot recycle bin to see if the prospect was deleted.
Answers
B.
Check that the Pardot prospect has a value for the default field email address'.
B.
Check that the Pardot prospect has a value for the default field email address'.
Answers
C.
Refer to the list email send report to see if a suppression list was used.
C.
Refer to the list email send report to see if a suppression list was used.
Answers
D.
Determine if the prospect has a valid "Assigned User" to send the email from.
D.
Determine if the prospect has a valid "Assigned User" to send the email from.
Answers
Suggested answer: C

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

How should the list be created?

A.
Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
A.
Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
Answers
B.
Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
B.
Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
Answers
C.
Use a completion action on the form to automatically add anyone who completes it to the list.
C.
Use a completion action on the form to automatically add anyone who completes it to the list.
Answers
D.
Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
D.
Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
Answers
Suggested answer: B

Which three triggers could be used to define a prospects path in an engagement studio program?

Choose 3 answers

A.
List membership
A.
List membership
Answers
B.
Email open
B.
Email open
Answers
C.
Custom redirect click
C.
Custom redirect click
Answers
D.
File download
D.
File download
Answers
E.
Prospect grade
E.
Prospect grade
Answers
Suggested answer: B, C, D

What must be created in order to send an autoresponder?

A.
Test email
A.
Test email
Answers
B.
One-to-one email
B.
One-to-one email
Answers
C.
Email template
C.
Email template
Answers
D.
List email
D.
List email
Answers
Suggested answer: C

LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?

A.
Use a stock layout provided in Pardot
A.
Use a stock layout provided in Pardot
Answers
B.
Use above form and below form content to create the layout
B.
Use above form and below form content to create the layout
Answers
C.
Embed the campaign tracking code on their website
C.
Embed the campaign tracking code on their website
Answers
D.
Import layout using a URL from their website
D.
Import layout using a URL from their website
Answers
Suggested answer: D

Which two considerations should be kept in mind when using completion actions for list emails?

Choose 2 answers

A.
Completion actions based on email link clicks only execute once per prospect.
A.
Completion actions based on email link clicks only execute once per prospect.
Answers
B.
Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
B.
Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
Answers
C.
Completion actions based on email opens will retroactively apply if added after the email send.
C.
Completion actions based on email opens will retroactively apply if added after the email send.
Answers
D.
Completion actions based on image file downloads only execute once per day.
D.
Completion actions based on image file downloads only execute once per day.
Answers
Suggested answer: A, C

A Pardot administrator wants to ensure that only a prospects company email address with the format of ‘’[email protected]" is captured on their form.

Which data format is recommended for the email field?

A.
Text
A.
Text
Answers
B.
Email with valid server
B.
Email with valid server
Answers
C.
Emails not from ISPs and free email providers
C.
Emails not from ISPs and free email providers
Answers
D.
Email
D.
Email
Answers
Suggested answer: C

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.

What should an administrator do to be able to use the custom field in Pardot?

A.
Edit an existing default account field m Pardot and map it to the account file m Salesforce.
A.
Edit an existing default account field m Pardot and map it to the account file m Salesforce.
Answers
B.
Make no changes. Only default account fields can sync to Pardot.
B.
Make no changes. Only default account fields can sync to Pardot.
Answers
C.
Create a custom account field in Pardot and map it to the account field in Salesforce.
C.
Create a custom account field in Pardot and map it to the account field in Salesforce.
Answers
D.
Map the account field in Salesforce to a contact field that is already syncing with Pardot.
D.
Map the account field in Salesforce to a contact field that is already syncing with Pardot.
Answers
Suggested answer: C

A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:

https://www.tenoxsoft.eom/products/A

• haps://www.tenoxsoft.con-i/products/B

• https://www.lenoxsoft.eom/pfodocts/C

What is the recommended way for the user to accomplish this?

A.
Create one page action with comma-separated URLs.
A.
Create one page action with comma-separated URLs.
Answers
B.
Set the page action URL as https://www.lenoxsoft.com/products/B
B.
Set the page action URL as https://www.lenoxsoft.com/products/B
Answers
C.
Create three separate page actions, one for each URL.
C.
Create three separate page actions, one for each URL.
Answers
D.
Set the page as a priority page in Pardot.
D.
Set the page as a priority page in Pardot.
Answers
Suggested answer: B

New prospects match a dynamic lists rule criteri a. This dynamic list is used as a recipient list on an engagement studio program.

What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

A.
The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
A.
The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
Answers
B.
The prospects remain on the list, but are NOT added to the program until the next day.
B.
The prospects remain on the list, but are NOT added to the program until the next day.
Answers
C.
The prospects are added to the program, but wait for a user to manually select them to process.
C.
The prospects are added to the program, but wait for a user to manually select them to process.
Answers
D.
The prospects are added to the program and automatically start processing through the program.
D.
The prospects are added to the program and automatically start processing through the program.
Answers
Suggested answer: D
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