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Salesforce Certified Pardot Specialist Practice Test - Questions Answers, Page 23

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What does Pardot set on visitors' browsers to track their activities?

A.
UTM Parameters
A.
UTM Parameters
Answers
B.
Tracking Pixels
B.
Tracking Pixels
Answers
C.
Cookies
C.
Cookies
Answers
D.
Google Analytics Tracking Code
D.
Google Analytics Tracking Code
Answers
Suggested answer: C

A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.

How should this be accomplished?

A.
Select Specific User for the Sender
A.
Select Specific User for the Sender
Answers
B.
Select General User for the Sender
B.
Select General User for the Sender
Answers
C.
Select Assigned User for the Custom Reply-To Address
C.
Select Assigned User for the Custom Reply-To Address
Answers
D.
Select General Address for the Custom Reply-To Address
D.
Select General Address for the Custom Reply-To Address
Answers
Suggested answer: D

A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.

Which two characteristics must be true of that list?

Choose 2 answers

A.
It is a Static List
A.
It is a Static List
Answers
B.
It is a Dynamic List
B.
It is a Dynamic List
Answers
C.
It is a CRM Visible List
C.
It is a CRM Visible List
Answers
D.
It is a Public List
D.
It is a Public List
Answers
Suggested answer: A, C

Which two actions occur when an automation rule is deleted?

Choose 2 answers

A.
Prospects will no longer be able to match the rule.
A.
Prospects will no longer be able to match the rule.
Answers
B.
The rule will be sent to the recycle bin in paused mode.
B.
The rule will be sent to the recycle bin in paused mode.
Answers
C.
Actions that have applied to prospects are undone.
C.
Actions that have applied to prospects are undone.
Answers
D.
Any prospects who matched the rule will be deleted.
D.
Any prospects who matched the rule will be deleted.
Answers
Suggested answer: A, B

Which two considerations must be made when creating a repeating automation rule?

Choose 2 answers

A.
Setting how many prospects are allowed to match the repeating automation rule
A.
Setting how many prospects are allowed to match the repeating automation rule
Answers
B.
Setting a date for when prospects can no longer match the repeating automation rule
B.
Setting a date for when prospects can no longer match the repeating automation rule
Answers
C.
Setting how many days must pass before a prospect can match the repeating automation rule
C.
Setting how many days must pass before a prospect can match the repeating automation rule
Answers
D.
Setting the number of times a prospect can match the repeating automation rule
D.
Setting the number of times a prospect can match the repeating automation rule
Answers
Suggested answer: C

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in

• 500 of which are opted out

• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

A.
3,000
A.
3,000
Answers
B.
2,500
B.
2,500
Answers
C.
4,000
C.
4,000
Answers
D.
3,500
D.
3,500
Answers
Suggested answer: A

In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.

When would the program send the email to the prospect?

A.
The email will send immediately.
A.
The email will send immediately.
Answers
B.
The email will not send.
B.
The email will not send.
Answers
C.
The email will send on Saturday at 10am.
C.
The email will send on Saturday at 10am.
Answers
D.
The email will send on Monday at 10am.
D.
The email will send on Monday at 10am.
Answers
Suggested answer: D

What form handler setting allows prospects to receive multiple autoresponders from form hour period?

A.
Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
A.
Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
Answers
B.
Disable Visitor Activity Throttling and send autoresponder emails after every submission
B.
Disable Visitor Activity Throttling and send autoresponder emails after every submission
Answers
C.
Attribute all prospect activities to prospect record after every submission
C.
Attribute all prospect activities to prospect record after every submission
Answers
D.
Execute form handler in real time after every submission
D.
Execute form handler in real time after every submission
Answers
Suggested answer: B

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

A.
Lifecycle and Profile
A.
Lifecycle and Profile
Answers
B.
Activities and Audits
B.
Activities and Audits
Answers
C.
Activities and Lifecycle
C.
Activities and Lifecycle
Answers
D.
Profile and Audits
D.
Profile and Audits
Answers
Suggested answer: A

What would a hard bounce refer to on an email sending report?

A.
An email that is recognized, but returned to the sender because the recipient's mailbox is full.
A.
An email that is recognized, but returned to the sender because the recipient's mailbox is full.
Answers
B.
An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
B.
An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
Answers
C.
An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
C.
An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
Answers
D.
An email that permanently bounced back to the sender because the address is invalid.
D.
An email that permanently bounced back to the sender because the address is invalid.
Answers
Suggested answer: D
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