Salesforce Certified Pardot Specialist Practice Test - Questions Answers, Page 10
List of questions
Question 91
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What is the main difference between automation rules and segmentation rules?
Segmentation rules do not run retroactively
Automation rules do run retroactively
Automation rules run continuously, segmentation rules run once.
Neither will "unmatch" prospects
Suggested answer: C
Question 92
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Which of the following can "unmatch" prospects?
Automation Rules
Dynamic Lists
Segmentation Rules
Suggested answer: B
Question 93
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Which Salesforce custom fields will sync with Pardot?
Custom Record Type fields
Custom Prospect fields
Custom Account fields
Custom Opportunity fields
Suggested answer: B, C, D
Question 94
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Identify three webinar connectors for Pardot
ReadyTalk, GoTo Webinar, WebEx
WebEx, JoinMe, GoTo Webinar
Zoho, WebEx, ReadyTalk
Adobe Connect, Lync, BlueJeans
Suggested answer: A
Question 95
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Identify the paid search ad platforms for which Pardot has a native integration.
Google AdWords
Bing
Yahoo
All of the Above
Suggested answer: A
Question 96
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What factors are involved with and determine email deliverability?
(Choose 2)
Sender Policy Framework (SPF)
Domain Keys
Sender ID
Whitelist
CAN-SPAM
Suggested answer: A, B
Question 97
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What are the benefits of warming up an IP address?
Increase Deliverability
Avoid IP Blacklisting
IPs don't work well when cold
Build up email reputation
Suggested answer: A, D
Question 98
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What is an ideal Click-Through Rate (CTR)?
1%
more than 5%
more than 2%
less than 1%
Suggested answer: C
Question 99
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When is a prospect automatically removed from future email sends?
Soft Bounce
Hard Bounce
Any Bounce
None
After 5 Soft Bounces
Suggested answer: B, E
Question 100
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What is Lead Qualification?(select two)
The process of determining when a prospect is ready for follow up from your sales team.
An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
The process of determining when a prospect is ready for follow up from your marketing team.
Suggested answer: A, C
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