Salesforce Certified Pardot Specialist Practice Test - Questions Answers, Page 10
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What is the main difference between automation rules and segmentation rules?
A.
Segmentation rules do not run retroactively
B.
Automation rules do run retroactively
C.
Automation rules run continuously, segmentation rules run once.
D.
Neither will "unmatch" prospects
Which of the following can "unmatch" prospects?
A.
Automation Rules
B.
Dynamic Lists
C.
Segmentation Rules
Which Salesforce custom fields will sync with Pardot?
A.
Custom Record Type fields
B.
Custom Prospect fields
C.
Custom Account fields
D.
Custom Opportunity fields
Identify three webinar connectors for Pardot
A.
ReadyTalk, GoTo Webinar, WebEx
B.
WebEx, JoinMe, GoTo Webinar
C.
Zoho, WebEx, ReadyTalk
D.
Adobe Connect, Lync, BlueJeans
Identify the paid search ad platforms for which Pardot has a native integration.
A.
Google AdWords
B.
Bing
C.
Yahoo
D.
All of the Above
What factors are involved with and determine email deliverability?
(Choose 2)
A.
Sender Policy Framework (SPF)
B.
Domain Keys
C.
Sender ID
D.
Whitelist
E.
CAN-SPAM
What are the benefits of warming up an IP address?
A.
Increase Deliverability
B.
Avoid IP Blacklisting
C.
IPs don't work well when cold
D.
Build up email reputation
What is an ideal Click-Through Rate (CTR)?
A.
1%
B.
more than 5%
C.
more than 2%
D.
less than 1%
When is a prospect automatically removed from future email sends?
A.
Soft Bounce
B.
Hard Bounce
C.
Any Bounce
D.
None
E.
After 5 Soft Bounces
What is Lead Qualification?(select two)
A.
The process of determining when a prospect is ready for follow up from your sales team.
B.
An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
C.
The process of determining when a prospect is ready for follow up from your marketing team.
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