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Question 80 - Certified AI Specialist discussion

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Universal Containers (UC) plans to send one of three different emails to its customers based on the customer's lifetime value score and their market segment.

Considering that UC are required to explain why an e-mail was selected, which AI model should UC use to achieve this?

A.
Predictive model and generative model
Answers
A.
Predictive model and generative model
B.
Generative model
Answers
B.
Generative model
C.
Predictive model
Answers
C.
Predictive model
Suggested answer: C

Explanation:

Universal Containers should use a Predictive model to decide which of the three emails to send based on the customer's lifetime value score and market segment. Predictive models analyze data to forecast outcomes, and in this case, it would predict the most appropriate email to send based on customer attributes. Additionally, predictive models can provide explainability to show why a certain email was chosen, which is crucial for UC's requirement to explain the decision-making process.

Generative models are typically used for content creation, not decision-making, and thus wouldn't be suitable for this requirement.

Predictive models offer the ability to explain why a particular decision was made, which aligns with UC's needs.

Refer to Salesforce's Predictive AI model documentation for more insights on how predictive models are used for segmentation and decision making.

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asked 26/09/2024
marco antonio villanueva
36 questions
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