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Question 9 - AD0-E318 discussion
A customer wants to minimize the total incremental cost of the campaigns. They are licensed for email, SMS, and postal mail channel. They have good data quality as well as significant historical data quality as well as significant historical data on contact rates per channel.
A.
Install the MRM package, conduct scoping workshops to define Plans, Program and associated Budgets, and create Delivery Outlines to apply to control costs.
B.
Use Campaign Simulation Models to filter contact lists by probable engagement scores
C.
Using historical contact data, segment customers by reachable contact channel preference and prioritize contact volume initially to the lowest cost channel.
D.
Limit communication volume by implementing a content preference management webapp implement contact pressure typology rules and use campaign optimization to ensure inclusion only in relevant campaigns.
E.
Develop customized email content management templates to migrate postal contact channel communications to email channel communications, and validate permissions via SMS
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