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Adobe AD0-E318 Practice Test - Questions Answers

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A customer needs help to optimize a workflow that automatically exports tracking records campaigns sent during the day.

The workflow has a scheduler that runs every 6 hours and reads tracking logs created current date minus 6 hours. During data validation, the customer notices that records are missing with this approach.

Which two recommendations should the Architect make? (Choose two.)

A.
Add a scheduler to execute every 6 hours, use an option to store the date since last execution of the export workflow, and use as a reference point.
A.
Add a scheduler to execute every 6 hours, use an option to store the date since last execution of the export workflow, and use as a reference point.
Answers
B.
Use an incremental query activity to fetch the last modified records from the tracking table modified in the last 6 hours.
B.
Use an incremental query activity to fetch the last modified records from the tracking table modified in the last 6 hours.
Answers
C.
Create an incremental query activity to fetch the last modified records from the recipient table that has tracing logs modified in the last 6 hours.
C.
Create an incremental query activity to fetch the last modified records from the recipient table that has tracing logs modified in the last 6 hours.
Answers
D.
Add a scheduler to execute every 6 hours and use a dirty flag to update the tracking record that was picked in the execution of the workflow
D.
Add a scheduler to execute every 6 hours and use a dirty flag to update the tracking record that was picked in the execution of the workflow
Answers
E.
Create a loop with a wait for 6 hours, store an instance variable of the id field that was last selected, and use that in the next query.
E.
Create a loop with a wait for 6 hours, store an instance variable of the id field that was last selected, and use that in the next query.
Answers
Suggested answer: B, D

A customer wants to include one of a set of personalized offers as part of order confirmation emails, triggered via an eCommerce application event.

Which two modules must the customer use?

A.
MRM
A.
MRM
Answers
B.
Message Center
B.
Message Center
Answers
C.
Interaction
C.
Interaction
Answers
D.
Leads
D.
Leads
Answers
E.
Campaign Optimization
E.
Campaign Optimization
Answers
Suggested answer: B, D

A client wants to configure a data connection between a Microsoft Dynamics CRM system and Adobe Campaign Classic for delta data import.

Which field must be present in the CRM connection settings for the configuration?

A.
Account ID and Created date
A.
Account ID and Created date
Answers
B.
Account ID and Created date
B.
Account ID and Created date
Answers
C.
ID field and Created date
C.
ID field and Created date
Answers
D.
ID field and Last Modified
D.
ID field and Last Modified
Answers
Suggested answer: A

A client captures interests in flat data files from external websites. The want to integrate the topic subtraction data into Adobe Campaign.

A.
Custom schemas with opt-in flag for each topic.
A.
Custom schemas with opt-in flag for each topic.
Answers
B.
List for each topic
B.
List for each topic
Answers
C.
Information Service
C.
Information Service
Answers
D.
Additional attributes for topic subscription within the Recipient schema
D.
Additional attributes for topic subscription within the Recipient schema
Answers
Suggested answer: D

A company has a campaign workflow that has 20 different segment defined in a Cell activity. Once the workflow reaches Delivery activity, the requirement is to provide counts that contain the following:

Which solution should the Architect recommend?

A.
Within a JavaScript activity, write a script that queries the counts from the various branches this data then be sent via an Approval activity.
A.
Within a JavaScript activity, write a script that queries the counts from the various branches this data then be sent via an Approval activity.
Answers
B.
Use an Alert activity to notify the Workflow Supervisor to review the counts from the workflow.
B.
Use an Alert activity to notify the Workflow Supervisor to review the counts from the workflow.
Answers
C.
Enable the’’Target Content Approval’’ option within the delivery and assign it to the desired operator.
C.
Enable the’’Target Content Approval’’ option within the delivery and assign it to the desired operator.
Answers
D.
After the Delivery activity has completed, use a File Export activity to extract all counts into a CSV file on the SFTP server and send a notification
D.
After the Delivery activity has completed, use a File Export activity to extract all counts into a CSV file on the SFTP server and send a notification
Answers
Suggested answer: C

An Architect on a new project needs to review the existing Campaign solution. The current solution sends emails, SMS, and Push messages.

The customer currently has a mobile application that sends approximately 500.000 Push messages an hour. The company wants to add another mobile application to alert customers about the start of upcoming television shows.

Volume estimates for Push messages for the new application are approximately 1.5 million per hour.

What should the Architect focus on first for the new design?

A.
The Workflow that operates the push messaging activities
A.
The Workflow that operates the push messaging activities
Answers
B.
The number of dedicated Push MTAs in the solution
B.
The number of dedicated Push MTAs in the solution
Answers
C.
Whether any of the existing channels have overlapping deliveries planned
C.
Whether any of the existing channels have overlapping deliveries planned
Answers
D.
The integration of the Push SDK into the mobile application
D.
The integration of the Push SDK into the mobile application
Answers
Suggested answer: D

A company based in California with a local customer base regularly uses SMS as a contact channel.

The legal department requires the name standard message be sent to customer when they opt-out using a short code and to ensure they are excluded from any other contact.

Which technique should the architect use?

A.
Activation SMS external’’ Connection settings’’ so that automatic short codes capability is working.
A.
Activation SMS external’’ Connection settings’’ so that automatic short codes capability is working.
Answers
B.
Validation the use of the Extended Generic SMPP external account type and use the Automatic Reply capability
B.
Validation the use of the Extended Generic SMPP external account type and use the Automatic Reply capability
Answers
C.
Introduce a job a process all received Short codes and trigger automatic messages with Message center
C.
Introduce a job a process all received Short codes and trigger automatic messages with Message center
Answers
D.
Update the existing technical processing short code replies automatically and set the Blacklist flag using an Update step.
D.
Update the existing technical processing short code replies automatically and set the Blacklist flag using an Update step.
Answers
Suggested answer: A

A customer has the below requirements to handle un-subscriptions:

* Make the feature available for Push and Email channels

* Send a confirmation message to the recipient of the opt-out

* Be able to store subscription history

Which solution should be used?

A.
Information service with Customization Create a Service, set up a confirmation message and add customization to maintain history
A.
Information service with Customization Create a Service, set up a confirmation message and add customization to maintain history
Answers
B.
Manage Externally: A third-party consent management tool outside of Adobe Campaign.
B.
Manage Externally: A third-party consent management tool outside of Adobe Campaign.
Answers
C.
Customization Create new fields in Recipient schema, add new personalization blocks, and add workflows to handle un-subscriptions and history.
C.
Customization Create new fields in Recipient schema, add new personalization blocks, and add workflows to handle un-subscriptions and history.
Answers
D.
Information Services: Create a service, set up a Confirmation message, and maintain hostory
D.
Information Services: Create a service, set up a Confirmation message, and maintain hostory
Answers
Suggested answer: C

A customer wants to minimize the total incremental cost of the campaigns. They are licensed for email, SMS, and postal mail channel. They have good data quality as well as significant historical data quality as well as significant historical data on contact rates per channel.

A.
Install the MRM package, conduct scoping workshops to define Plans, Program and associated Budgets, and create Delivery Outlines to apply to control costs.
A.
Install the MRM package, conduct scoping workshops to define Plans, Program and associated Budgets, and create Delivery Outlines to apply to control costs.
Answers
B.
Use Campaign Simulation Models to filter contact lists by probable engagement scores
B.
Use Campaign Simulation Models to filter contact lists by probable engagement scores
Answers
C.
Using historical contact data, segment customers by reachable contact channel preference and prioritize contact volume initially to the lowest cost channel.
C.
Using historical contact data, segment customers by reachable contact channel preference and prioritize contact volume initially to the lowest cost channel.
Answers
D.
Limit communication volume by implementing a content preference management webapp implement contact pressure typology rules and use campaign optimization to ensure inclusion only in relevant campaigns.
D.
Limit communication volume by implementing a content preference management webapp implement contact pressure typology rules and use campaign optimization to ensure inclusion only in relevant campaigns.
Answers
E.
Develop customized email content management templates to migrate postal contact channel communications to email channel communications, and validate permissions via SMS
E.
Develop customized email content management templates to migrate postal contact channel communications to email channel communications, and validate permissions via SMS
Answers
Suggested answer: D

During the production smoke test the marketer modifies the delivery properties like period and delivery validity to test the deployed templates.

The marketer does not remember all the changes done and wants to revert the changes by redeploying the package that contained the templates for executing more tests.

What should the Architect do?

A.
Create a package of the affect entity and include the delivery meta data in the package definition
A.
Create a package of the affect entity and include the delivery meta data in the package definition
Answers
B.
Create a package of the affected entity and include the definition of the delivery template
B.
Create a package of the affected entity and include the definition of the delivery template
Answers
C.
Create a package of the delivery template and include the default values
C.
Create a package of the delivery template and include the default values
Answers
D.
Create a package of the entity and include the delivery schema that contains the properties
D.
Create a package of the entity and include the delivery schema that contains the properties
Answers
Suggested answer: A
Total 50 questions
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