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A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day. Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap. When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?
John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns, 453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance. Which two statements are true for archived assets? (Choose two.)
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?
A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement. What type of report can be built and analyzed to show the most engaging content?
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Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canad a. To solve for this, Garrin built this smart list: Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?
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A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name. The gated content is promoted via email to existing customers and via social media to reach a broader audience. For which audiences will the fields First Name, Last Name, Email Address, and Company Name prefill when they go to the landing page?

Question 14 - AD0-E559 discussion

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An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.

Channel settings:

Program Settings:

Based upon the program settings shown, what is a reason the program would not appear in reporting?

A.
The Analytics Behavior on the channel is set to Inclusive'.
Answers
A.
The Analytics Behavior on the channel is set to Inclusive'.
B.
The Analytics Behavior on the program is set to Operational'.
Answers
B.
The Analytics Behavior on the program is set to Operational'.
C.
The program has the period cost set to 0 for the current month.
Answers
C.
The program has the period cost set to 0 for the current month.
Suggested answer: B

Explanation:

A reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports. The Analytics Behavior on the channel, the period cost, and the program status do not affect the program's visibility in reporting.

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asked 02/10/2024
Ibrahim mazou Ismael
45 questions
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