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Question 34 - AD0-E559 discussion

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An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?

A.
Ask the marketing team to provide the characteristics they think should be included.
Answers
A.
Ask the marketing team to provide the characteristics they think should be included.
B.
Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
Answers
B.
Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
C.
Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.
Answers
C.
Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.
Suggested answer: B

Explanation:

A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.

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asked 02/10/2024
Liam Harris
51 questions
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