The Acme Case Study program contains the following assets and campaigns: The A - Downloaded smart campaign contains the following trigger: The A - Downloaded smart campaign contains the following flow steps: A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

The Content Form is local to this program, so the program is automatically set as the acquisition program.

The Change Program Status flow step sets program membership and thus sets It as the acquisition program.

The program contains no mechanism to set the acquisition program for the person.

The Content Form is local to this program, so the program is automatically set as the acquisition program.

A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

Run a combination of many tests sequentially and methodically.

Vary as many elements as possible in each test.

End the test as soon as one version surpasses the other.

Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.What is one new benefit Bhaskar will gain by implementing this new naming convention?

Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.

Bhaskar will be able to create product-specific dynamic content.

Bhaskar will be able to create product-specific nurtures.

John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns, 453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.Which two statements are true for archived assets? (Choose two.)

A filter to select archived assets for use in reports cannot be used.

Archived pages cannot be used in landing page test groups.

A filter to select archived assets for use in reports cannot be used.

Archived templates are not available when creating an email or landing page in Design Studio

Archived assets are auto-deactivated.

Archived pages cannot be used in landing page test groups.

Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.In what two ways can Sally test the confirmation email? (Choose two.)

View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.

Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.

View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.

Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.What two QA (quality assurance checks) would he perform on the email before it is launched?(Choose two.)

Ensure the right Tokens are used and default values are set.

Ensure there are HTML and Text versions of the email.

Ensure the right Tokens are used and default values are set.

Ensure that Marketing Suspended records have been added to the target audience

Ensure the unsubscribe link is not used.

Ensure there are HTML and Text versions of the email.

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.What conclusion can the marketer make about these A/B test results?

Their test hypothesis was invalidated and they should test again.

The test was erroneous and the results should be thrown out.

The test period was too short and they need to let it run for a longer time.

Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

Create a Program Performance report and filter by Channel = Webinar.

In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.

Use Audit Trail and filter by Asset Type and Actions.

Create a Program Performance report and filter by Channel = Webinar.

Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.What are two places to troubleshoot? (Choose two.)

Check to see if the smart campaign is set to run every time or run once.

Check to see if the smart campaign handling the registration has any members.

Check to see if the confirmation email has the correct {{memberwebinar uri» token.

Check to see if the smart campaign is set to run every time or run once.

Check to see if the smart campaign handling the registration has any members.

Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.

Adobe AD0-E559 Practice Test 2 - Free Online Exam Questions 41-50

Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.

What report type can she use to get this Company level view?

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