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David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.

Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?

A.
System
A.
System
Answers
B.
Person/Lead
B.
Person/Lead
Answers
C.
Trigger
C.
Trigger
Answers
Suggested answer: A

Explanation:

To time-stamp a custom field with the current date and time, David would use a System token in the "Change Data Value" flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.

Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.

There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

A.
Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)
A.
Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)
Answers
B.
No, the campaign will only process web form fill out leads but not leads from a list import.
B.
No, the campaign will only process web form fill out leads but not leads from a list import.
Answers
C.
No, the campaign will process only existing leads but not new leads.
C.
No, the campaign will process only existing leads but not new leads.
Answers
Suggested answer: B

Explanation:

The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger "Data Value Changes" only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change. Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign

Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance.

His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.

Which field can Keeghan check to give him some indication of where the leads came from?

A.
Original Source Info
A.
Original Source Info
Answers
B.
Lead Source
B.
Lead Source
Answers
C.
Acquisition Program
C.
Acquisition Program
Answers
Suggested answer: A

Explanation:

A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can help identify the source of web traffic that led to the person's creation in the database. Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads

An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.

Channel settings:

Program Settings:

Based upon the program settings shown, what is a reason the program would not appear in reporting?

A.
The Analytics Behavior on the channel is set to Inclusive'.
A.
The Analytics Behavior on the channel is set to Inclusive'.
Answers
B.
The Analytics Behavior on the program is set to Operational'.
B.
The Analytics Behavior on the program is set to Operational'.
Answers
C.
The program has the period cost set to 0 for the current month.
C.
The program has the period cost set to 0 for the current month.
Answers
Suggested answer: B

Explanation:

A reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports. The Analytics Behavior on the channel, the period cost, and the program status do not affect the program's visibility in reporting.

Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.

What are two fields on the persons record that have the power to prevent email sends to this extent?

(Choose two.)

A.
Unsubscribed
A.
Unsubscribed
Answers
B.
Marketing Suspended
B.
Marketing Suspended
Answers
C.
Email Address
C.
Email Address
Answers
D.
Email Invalid
D.
Email Invalid
Answers
Suggested answer: A, D

Explanation:

Two fields on the person's record that have the power to prevent email sends to this extent are Unsubscribed and Email Invalid. Unsubscribed is a field that indicates whether a person has opted out of receiving marketing emails. If this field is set to True, Marketo Engage will not send any nonoperational emails to that person. Email Invalid is a field that indicates whether a person's email address is valid or not. If this field is set to True, Marketo Engage will not send any emails (operational or non-operational) to that person. Marketing Suspended and Email Address do not have the same effect as Unsubscribed and Email Invalid.

An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.

Why is this field required on the form?

A.
So she can alert the Sales Owner of the registrant about their interest.
A.
So she can alert the Sales Owner of the registrant about their interest.
Answers
B.
So she can use It as a choice with the Thank You Page in Form Settings
B.
So she can use It as a choice with the Thank You Page in Form Settings
Answers
C.
So she can use it in a Smart Campaign to follow-up the registration.
C.
So she can use it in a Smart Campaign to follow-up the registration.
Answers
Suggested answer: B

Explanation:

The field 'Is Customer' is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field. The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.

A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.

How would they find the list of people who received the losing email?

A.
It is not possible to see who received which test variant
A.
It is not possible to see who received which test variant
Answers
B.
Use the Was Sent A/B Test filter with a Variant constraint
B.
Use the Was Sent A/B Test filter with a Variant constraint
Answers
C.
Use the Was Sent Email filter with the Test Variant constraint
C.
Use the Was Sent Email filter with the Test Variant constraint
Answers
Suggested answer: C

Explanation:

To find the list of people who received the losing email, they would use the Was Sent Email filter with the Test Variant constraint. This filter allows them to specify which email and which test variant they want to target. The Was Sent A/B Test filter does not have a Variant constraint, and it is not possible to see who received which test variant without using a constraint.

What are two benefits to using global forms versus local forms? (Choose two.)

A.
Global forms allow for consistent scoring and reporting and data standardization.
A.
Global forms allow for consistent scoring and reporting and data standardization.
Answers
B.
Global forms natively offer custom stylization on different landing pages.
B.
Global forms natively offer custom stylization on different landing pages.
Answers
C.
Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
C.
Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
Answers
D.
In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
D.
In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
Answers
Suggested answer: A, C

Explanation:

Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.

An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?

A.
Registered
A.
Registered
Answers
B.
Any statuses, as long as the person is a member of the program
B.
Any statuses, as long as the person is a member of the program
Answers
C.
Invited
C.
Invited
Answers
Suggested answer: A

Explanation:

The program status that is mandatory to populate the {{member.webinar url}} token is Registered.

This is because the token is populated by the webinar provider when a person registers for the webinar through Marketo Engage. If a person is not registered for the webinar, the token will not have a value. The program status Invited or any other status does not affect the token value.

Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider.

The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP and have a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

What are two things that Jay could try to identify the issue? (Choose two.)

A.
Look in field management to check the value of the token.
A.
Look in field management to check the value of the token.
Answers
B.
Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.
B.
Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.
Answers
C.
Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.
C.
Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.
Answers
D.
Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.
D.
Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.
Answers
Suggested answer: B, D

Explanation:

Two things that Jay could try to identify the issue are to go into the Members tab of the webinar program and check if any person has the program status of Registration Error, and to go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view. These steps can help Jay troubleshoot if there was any problem with the registration process or the webinar provider integration. Changing the program status manually or looking in field management will not help Jay solve the issue.

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