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Question 43 - AD0-E559 discussion

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A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

A.
Run a combination of many tests sequentially and methodically.
Answers
A.
Run a combination of many tests sequentially and methodically.
B.
Vary as many elements as possible in each test.
Answers
B.
Vary as many elements as possible in each test.
C.
End the test as soon as one version surpasses the other.
Answers
C.
End the test as soon as one version surpasses the other.
Suggested answer: A

Explanation:

A best practice for A/B testing is to run a combination of many tests sequentially and methodically.

This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc. Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.

asked 02/10/2024
colin ciallella
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