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Question 42 - AD0-E559 discussion

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The Acme Case Study program contains the following assets and campaigns:

The A - Downloaded smart campaign contains the following trigger:

The A - Downloaded smart campaign contains the following flow steps:

A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

A.
The Change Program Status flow step sets program membership and thus sets It as the acquisition program.
Answers
A.
The Change Program Status flow step sets program membership and thus sets It as the acquisition program.
B.
The program contains no mechanism to set the acquisition program for the person.
Answers
B.
The program contains no mechanism to set the acquisition program for the person.
C.
The Content Form is local to this program, so the program is automatically set as the acquisition program.
Answers
C.
The Content Form is local to this program, so the program is automatically set as the acquisition program.
Suggested answer: C

Explanation:

The acquisition program will be captured for the person automatically because the Content Form is local to this program. This is because Adobe Marketo Engage automatically sets the acquisition program for a person when they fill out a form that is local to a program for the first time. The Change Program Status flow step does not set program membership or acquisition program, but only changes the status of an existing member. The program does not contain any other mechanism to set the acquisition program for the person.

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asked 02/10/2024
Ben Ndlovu
37 questions
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