An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.
Why is this field required on the form?

Question

An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.

Why is this field required on the form?

FB Kalaidji · Accepted Answer

So she can use It as a choice with the Thank You Page in Form Settings

FB Kalaidji · Answer

So she can alert the Sales Owner of the registrant about their interest.

FB Kalaidji · Answer

So she can use it in a Smart Campaign to follow-up the registration.

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