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A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day. Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap. When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?
John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns, 453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance. Which two statements are true for archived assets? (Choose two.)
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?
A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement. What type of report can be built and analyzed to show the most engaging content?
A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days. They would like this to happen automatically and instantaneously after the third soft bounce. What would the smart list section of their data management smart campaign look like? A) B) C)
An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads. What is a best practice when creating a scoring model?
Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list. Why did the webhook fail?
Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canad a. To solve for this, Garrin built this smart list: Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?
An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?
A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name. The gated content is promoted via email to existing customers and via social media to reach a broader audience. For which audiences will the fields First Name, Last Name, Email Address, and Company Name prefill when they go to the landing page?

Question 18 - AD0-E559 discussion

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What are two benefits to using global forms versus local forms? (Choose two.)

A.
Global forms allow for consistent scoring and reporting and data standardization.
Answers
A.
Global forms allow for consistent scoring and reporting and data standardization.
B.
Global forms natively offer custom stylization on different landing pages.
Answers
B.
Global forms natively offer custom stylization on different landing pages.
C.
Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
Answers
C.
Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
D.
In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
Answers
D.
In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
Suggested answer: A, C

Explanation:

Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.

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asked 02/10/2024
Rocco Cristofaro
45 questions
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