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A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day. Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap. When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?
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A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days. They would like this to happen automatically and instantaneously after the third soft bounce. What would the smart list section of their data management smart campaign look like? A) B) C)
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Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list. Why did the webhook fail?
Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canad a. To solve for this, Garrin built this smart list: Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?
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A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name. The gated content is promoted via email to existing customers and via social media to reach a broader audience. For which audiences will the fields First Name, Last Name, Email Address, and Company Name prefill when they go to the landing page?

Question 28 - AD0-E559 discussion

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Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.

Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.

Which option would be done in this scenario?

A.
Request a custom Duplicate Key from Support
Answers
A.
Request a custom Duplicate Key from Support
B.
Set communication limits in the Admin.
Answers
B.
Set communication limits in the Admin.
C.
Marketers disable their program communication limits.
Answers
C.
Marketers disable their program communication limits.
Suggested answer: B

Explanation:

Sally would set communication limits in the Admin to stop any over-communication by the Marketing Team across all regions at a global level. Communication limits are settings that control how many emails a person can receive within a certain time frame. They can be applied at the account level, workspace level, or program level. Setting communication limits in the Admin will affect all workspaces and programs in the account. Requesting a custom Duplicate Key from Support or disabling program communication limits will not help Sally achieve her goal.

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asked 02/10/2024
Parita Malbari
48 questions
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