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Question 33 - AD0-E559 discussion

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An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

A.
This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
Answers
A.
This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
B.
A trigger campaign is running unsubscribing new people automatically until they give their consent.
Answers
B.
A trigger campaign is running unsubscribing new people automatically until they give their consent.
C.
A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
Answers
C.
A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
Suggested answer: A

Explanation:

A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value change

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asked 02/10/2024
Martin Stoyanov
50 questions
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