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Question 12 - AD0-E602 discussion

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An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.

What type of segmentation could be used?

A.
Frequency Segmentation
Answers
A.
Frequency Segmentation
B.
Recency Segmentation
Answers
B.
Recency Segmentation
C.
Sequential Segmentation
Answers
C.
Sequential Segmentation
Suggested answer: C

Explanation:

According to the Adobe documentation, sequential segmentation is a type of segmentation that allows defining a sequence of events or attributes that must occur in a specific order for a profile to qualify for a segment. This type of segmentation can be used to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later. Reference:

https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/sequentialsegments.html?lang=en

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asked 02/10/2024
Maheshkumar Karuppaiah
34 questions
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