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Question 28 - AD0-E602 discussion
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?
A.
Cross-sell/Upsell
B.
Suppression
C.
Customer Re-engagement
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