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Question 27 - AD0-E602 discussion

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A retailer implements Adobe real-time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key.

Which two data segments targeted in paid campaigns will become more accurate and result in CPA uplift? (Choose two.)

A.
In-store Purchasers
Answers
A.
In-store Purchasers
B.
Past Purchase >30 Days
Answers
B.
Past Purchase >30 Days
C.
Frequent Purchasers
Answers
C.
Frequent Purchasers
D.
Desktop browsers
Answers
D.
Desktop browsers
Suggested answer: A, C

Explanation:

According to the Adobe documentation, by combining in-store purchase data with online purchase data using a phone number as the primary key, the retailer can create more accurate segments of customers based on their purchase behavior across channels. For example, the retailer can target instore purchasers who have not bought online yet, or frequent purchasers who have bought both online and offline multiple times. These segments can be targeted in paid campaigns to increase conversion rates and reduce cost per acquisition (CPA). Reference:

https://experienceleague.adobe.com/docs/experienceplatform/segmentation/home.html?lang=en#segmentation

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asked 02/10/2024
Mia Mattsson
45 questions
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