ExamGecko
Search Search Login
Home Home / Adobe / AD0-E602
Question list
Search
Search

List of questions

Search
Open VPLUS File
Convert VPLUS to PDF

Related questions

What is an example of a profile namespace?
A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate. Which namespace is recommended to fetch profiles for known customers?
A Real-Time CDP Business Practitioner has composed a schema and a dataset has been created that references that schem a. Data is then ingested and stored in the Data Lake. Which Platform service is the best place to analyze the data to support different use cases?
A financial services start-up implements Adobe Real-Time CDP and ingests third-party data with lead information. The start-up provides credit cards with crypto currency bonus offers.
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS). For which use-case could segmentation meet the business goal?
A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.) A. Use data to design new customer experiences.
A data steward is working with a client who has provided geographic dat a. Which labeling option is appropriate to categorize this type of data?
As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically. Which merge method should the practitioner select?
A Real-time CDP business practitioner wants to fetch merged profile data of a customer across multiple data sources. Which two elements must match in the data sources for the profile to merge? (Choose two.)
A Real-time CDP Business Practitioner set up a profile segment using Experience Event data on a Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. When revisiting the segment at the end of February, the segment size decreased to 10,000. What explains this decrease in segment size?

Question 29 - AD0-E602 discussion

Report
Export

A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.

Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)

A.
Include segment as a seed for lookalike modelling high LTV
Answers
A.
Include segment as a seed for lookalike modelling high LTV
B.
Personalize their website to serve a message upselling account openers with an exclusive savings account offer
Answers
B.
Personalize their website to serve a message upselling account openers with an exclusive savings account offer
C.
Target recent account openers with paid media campaigns advertising check order renewals
Answers
C.
Target recent account openers with paid media campaigns advertising check order renewals
D.
Reach new segment with an email campaign reminding openers to set up recurring deposits
Answers
D.
Reach new segment with an email campaign reminding openers to set up recurring deposits
Suggested answer: A, D

Explanation:

According to the Adobe documentation, lookalike modelling is a use-case that involves creating segments of high-value customers who share similar characteristics or behaviors and using them as seeds to find new prospects who are likely to have high lifetime value (LTV). This use-case could help the financial services company acquire more profitable customers by targeting them with relevant offers. Similarly, reaching the new segment with an email campaign reminding openers to set up recurring deposits is a use-case that involves creating segments of customers who have recently opened an account and encouraging them to take actions that increase their loyalty and retention.

This use-case could help the financial services company increase customer satisfaction and revenue by offering them incentives and benefits for setting up recurring deposits.

Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/lookalikemodeling.html?lang=en

https://experienceleague.adobe.com/docs/experienceplatform/segmentation/use-cases/customer-reengagement.html?lang=en

Show Answer
asked 02/10/2024
Junan Kuah
36 questions
PreviousPreviousNextNext
User
Your answer:
0 comments
Sorted by

Leave a comment first

ExamGecko

Copyright @2023 ExamGecko | All right reserved

Mail us: [email protected]
About us
Contact us
Twitter X
Facebook
Medium
Convert VPLUS to PDF
Open VPLUS files Easily and Quickly
Privacy Policy
Disclaimer
Terms