A large enterprise purchased Adobe workfront during a 'Land & Expand' Workfront campaign The legal department saw the Workfront document approval functionality and felt it would be good for their department. They know that to be effective, they must be in the same instance as marketing.
The partner lead wants to collaborate with sales on how to approach this opportunity, when discussing with the marketing team, there was immediate pushback and the marketing manager refused to consider Workfront s group admin features.
Which first step would motivate marketing to endorse a single Workfront Instance across the enterprise?

Question

A large enterprise purchased Adobe workfront during a 'Land & Expand' Workfront campaign The legal department saw the Workfront document approval functionality and felt it would be good for their department. They know that to be effective, they must be in the same instance as marketing.

The partner lead wants to collaborate with sales on how to approach this opportunity, when discussing with the marketing team, there was immediate pushback and the marketing manager refused to consider Workfront s group admin features.

Which first step would motivate marketing to endorse a single Workfront Instance across the enterprise?

Muhammad Imran Khan · Accepted Answer

Executive/Stakeholder Engagement

Muhammad Imran Khan · Answer

Training marketing on group admin functions

Muhammad Imran Khan · Answer

A demo to marketing tailored for multiple groups

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