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Salesforce Certified B2C Solution Architect Practice Test - Questions Answers, Page 14

Question list

List of questions

Question 131

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A retail company that sell fitness products Is implementing Service Cloud, B2C Commerce, and Marketing Cloud, In order to provide their customers with personalized recommendations, they are capturin

Question 132

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Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is foc

Question 133

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A luxury retailer Is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for their privacy when it comes to their customers' purchases within their sto

Question 134

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A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to

Question 135

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Which two considerations should the Solution Architect keep in mind while designing the solution for OOBO? Choose 2 answers

Question 136

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An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campai

Question 137

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A financial company uses an external system for pricing and quotation. What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loa

Question 138

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Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their

Question 139

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An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better

Question 140

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Northern Trail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases. Which option should a Solution Architect configure to accomp

Related questions

A company actively uses CI/CO processes for their Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to their architecture. Under the current setup each developer has their own developer sandbox for development. Developers merge their changes into a sandbox for QA regularly, then once every week changes are moved to staging, and from staging to production instances. Which set up should a Solution Architect propose to support this development approach considering costs and data segregation?

A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase. Which option should be defined as the data source authority for the customer attributes collected from the sweepstakes page?

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference. Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics? Choose 3 answers

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront. Which integration and data storage architecture should a Solution Architect recommend to support this goal?

A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager. Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices? Choose 2 answers

At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production. when should the full copy sandbox be refreshed?

A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction. The company wants all changes in Salesforce data---including creation, updates, deletion, and undeletion of a record---to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance. Which option is the most appropriate integration mechanism for this scenario?

A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations. They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history. Which three options can a Solution Architect recommend to increase security for their existing users? Choose 3 answers

Northern Trail Outfitters (NTO) wants to use Salesforce as a front end for creating accounts using the lead-to-opportunity process. When an opportunity is closed or won, an order must be created in the ERP, which manages orders. The organization has an Enterprise Service Bus (ESB) that supports the CometD protocol. Which two integration approaches or steps should a Solution Architect recommend for this scenario? Choose 2 answers

Question 131

A retail company that sell fitness products Is implementing Service Cloud, B2C Commerce, and Marketing Cloud, In order to provide their customers with personalized recommendations, they are capturing and storing certain PII and health information. In order to adhers to compliance and regulations, they need to ensure shared data is encrypted across all platforms.

What features should a Solution Architect recommend to accomplish this?

Use Shield platform Encryption to encrypt data in Service Cloud, Enable Encrypted Data Sanding (EDS) in Marketing Cloud, and use B2C Commerce's crypto API.

Platform Encryption to encrypt data in Service Cloud, Marketing Cloud, and B2C Commerce.

Use Shield platform Encryption to encrypt data in Service Cloud and B2 Commerce. Data in Marketing Cloud is encrypted by default.

Use Shield Platform Encryption to encrypt data in Service Cloud, enable encryption at rest in Marketing Cloud, and enable encryption at rest in B2C Commerce.

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Question 132

Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages---such as password reset and order confirmations---to go through Marketing Cloud rather than B2C Commerce.

Which three actions should a Solution Architect recommend to enable this functionality?

Choose 3 answers

Configure an API event in Process Builder along with an Email Activity with a transactional send classification.

Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.

Implement a server-side API callout in B2C Commerce for each of the required emails.

Implement a client-side API callout in B2C Commerce for each of the required emails.

Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.

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Question 133

A luxury retailer Is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for their privacy when it comes to their customers' purchases within their stores and would like that to reflect in their online presence as well.

Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to their customers' privacy?

Choose 2 answers

Enable terms and conditions functionality within Marketing Cloud to have customers opt-In.

Determine the stopper's tracking preference using the B2C Commerce Shop API.

Use profile and preference center functionality for Marketing Cloud Email Studio to capture consent and opt-in confirmation.

Create cookies initially, then delete once the customer asks to deny.

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Question 134

A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.

Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

Enable Contact to Multiple Accounts

Duplicate Matching Rules

Lightning Data Services

Customer Data Platform

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Question 135

Which two considerations should the Solution Architect keep in mind while designing the solution for OOBO?

Choose 2 answers

Every REST call between B2C Commerce and Service Cloud counts towards API governor limits.

The OOBO shopping experience requires that Salesforce service agent users authenticate against the B2C Commerce environment before creating the shopping session.

Middleware, like Mulesoft, must be used to ensure the security and uptime of the integration between B2C Commerce and Service Cloud.

The Service Agent cannot order on behalf of the customer if the customer is offline.

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Question 136

An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber.

What recommendation should a Solution Architect make to avoid implementation challenges?

Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion.

Avoid using the Lead object by creating Contacts with different Record Types for prospects.

Delete the Marketing Cloud Contact associated with the Lead object after conversion.

Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

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Question 137

A financial company uses an external system for pricing and quotation.

What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loan application process?

Rebuild the logic used in the external system using Apex.

Use the API callout component in Process Builder to retrieve the latest information from the external system during the loan application process.

Use an external object to store pricing and discount information.

Use the Apex callout to retrieve the latest information from the external system during the loan application process.

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Question 138

Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history.

Which three actions should a Solution Architect recommend they consider taking with the tools they are investing In?

Choose 3 answers

Curate tiered experiences in Marketing Cloud

Segment Individuals within CDP C.Q Segment Journeys within CDP

Curate tiered experiences in Loyalty Management

Create Journeys by tiers in Marketing Cloud

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Question 139

Which integration and data storage architecture should a Solution Architect recommend to support this goal?

Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.

Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.

Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.

Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.

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