Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the calculated insight, 'banking value' is a metric, 'branch' is a dimension, and 'high net worth' is a filter.What can be included as an attribute in activation?

'branch' (dimension) and 'banking metric)

The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.Which statement addresses the cause of this issue?

The Salesforce Integration User Is missing Rad permissions on the newly created field.

The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.

Custom fields on the Case object are not supported for ingesting into Data Cloud.

After 24 hours when the data stream refreshes it will automatically include any new fields that were added to the Salesforce CRM.

A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.What should the consultant do to address this issue?

Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

Create and run a new rules fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.Which two areas should the consultant review to help troubleshoot this issue?Choose 2 answers

The related engagement events occurred within the last 90 days.

The correct path is selected for the related attributes.

The related engagement events occurred within the last 90 days.

The activations are referencing segments that segment on profile data rather than engagement data.

The correct path is selected for the related attributes.

The activated profiles have a Unified Contact Point. Engagement-based related attributes are attributes that describe the interactions of a person with an email message, such as opens, clicks, unsubscribes, etc. These attributes are stored in the Engagement data model object (DMO) and can be added to an activation to send more personalized communications. However, there are some considerations and limitations when using engagement-based related attributes, such as: For engagement data, activation supports a90-day lookback window. This means that only the attributes from the engagement events that occurred within the last 90 days are considered for activation. Any records outside of this window are not included in the activation payload. Therefore, the consultant should review the event time of the related engagement events and make sure they are within the lookback window. The correctpathto the related attributes must be selected for the activation. A path is a sequence of DMOs that are connected by relationships in the data model. For example, the path from Individual to Engagement is Individual -> Email -> Engagement. The path determines which related attributes are available for activation and how they are filtered. Therefore, the consultant should review the path selection and make sure it matches the desired related attributes and filters. The other two options are not relevant for this issue. The activations can reference segments that segment on profile data rather than engagement data, as long as the activation target supports related attributes. The activated profiles do not need to have a Unified Contact Point, which is a unique identifier for a person across different data sources, to activate engagement-based related attributes.

How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

Creates additional contact points

Which statement about Data Cloud's Web and Mobile Application Connector is true?

The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.

A standard schema containing event, profile, and transaction data is created at the time the connector is configured.

The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.

Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.

The connector schema can be updated to delete an existing field.

A customer has a calculated insight about lifetime value.What does the consultant need to be aware of if the calculated insight. needs to be modified?

Existing dimensions can be removed.

Existing measures can be removed.

A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual.Which statement explains why these attributes are not available?

The desired attributes reside on different related paths.

The segment is not segmenting on profile data.

The attributes are being used in another activation.

The desired attributes reside on different related paths.

Activations can only include 1-to-1 attributes.

A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number.To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.What is the most efficient way to guarantee that the various phone number formats are standardized?

Assign the PhoneNumber field type when creating the data stream.

Create a formula field to standardize the format.

Edit and update the data in the source system prior to sending to Data Cloud.

Assign the PhoneNumber field type when creating the data stream.

Create a calculated insight after ingestion.

A user Is not seeing suggested values from newly-modeled data when building a segment.What is causing this issue?

Value suggestion is still processing and takes up to 24 hours to be available.

Value suggestion will only return results for the first 50 values of a specific attribute,

Value suggestion can only work on direct attributes and not related attributes.

Value suggestion requires Data Aware Specialist permissions at a minimum.

Value suggestion is still processing and takes up to 24 hours to be available.

A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.How should the consultant configure the solution to ensure the data action is triggered at the cadence required?

Set the insights aggregation time window to 1 hour.

Set the activation schedule to hourly.

Configure the data to be ingested in hourly batches.

Set the journey entry schedule to run every hour.

Set the insights aggregation time window to 1 hour.

A consultant is helping a beauty company ingest its profile data into Data Cloud. The company's source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standard Individual data model object (DMO).What should the consultant recommend to map this data to be used for both segmentation and identity resolution?

Create custom fields on the standard Individual DMO.

Create a custom DMO from scratch that has all fields that are needed.

Create a custom DMO with only the additional fields and map it to the standard Individual DMO.

Create custom fields on the standard Individual DMO.

Duplicate the standard Individual DMO and add the additional fields.

A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone.Which user will see their home time zone in the segment and activation schedule areas?

Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user

The team member in the Pacific time zone.

The team member in the Eastern time zone.

Neither team member; Data Cloud shows all schedules in GMT.

Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user

Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?

The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.

The B2C Commerce Order Bundle ingests 12 months of historical data.

The B2C Commerce Order Bundle ingests 6 months of historical data.

The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.

The B2C Commerce Order Bundle ingests 30 days of historical data.

How should a Data Cloud consultant successfully apply consent during segmentation?

Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

Include the Consent Status from the golden record during activation for any applicable channels of engagement.

Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.

Include the Unified Profile during segmentation for any applicable channels of engagement.

Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

How does Data Cloud ensure high availability and fault tolerance for customer data?

By distributing data across multiple regions and data centers

By using a data center with robust backups

By Implementing automatic data recovery procedures

By limiting data access to essential personnel

If a data source does not have a field that can be designated as a primary key, what should the consultant do?

Create a composite key by combining two or more source fields through a formula field.

Use the default primary key recommended by Data Cloud.

Create a composite key by combining two or more source fields through a formula field.

Select a field as a primary key and then add a key qualifier.

Remove duplicates from the data source and then select a primary key.

A company wants to test its marketing campaigns with different target populations.What should the consultant adjust in the Segment Canvas interface to get different populations?

Direct attributes, related attributes, and population filters

Segmentation filters, direct attributions, and data sources

Direct attributes and related attributes

Population filters and direct attributes

A consultant notices that the unified individual profile is not storing the latest email address.Which action should the consultant take to troubleshoot this issue?

Confirm that the reconciliation rules are correctly used.

Remove any old email addresses from Salesforce CRM.

Check if the mapping of DLO objects is correct to Contact Point Email.

Confirm that the reconciliation rules are correctly used.

Verify and update the email address in the source systems if needed.

A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.When creating the activation target, which type of target should the consultant select?

Marketing Cloud Personalization

What is the primary purpose of Data Cloud?

Integrating and unifying customer data

Providing a golden record of a customer

Managing sales cycles and opportunities

Analyzing marketing data results

Integrating and unifying customer data

The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.Which features support this use case?

Calculated insight and data action

Streaming insight and data action

How does Data Cloud ensure data privacy and security?

By encrypting data at rest and in transit

By enforcing and controlling consent references

By securely storing data in an offsite server

BY limiting data access to authorized admins

How does Data Cloud ensure data privacy and security?

By encrypting data at rest and in transit

By enforcing and controlling consent references

By securely storing data in an offsite server

BY limiting data access to authorized admins

A customer has two Data Cloud orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data Cloud orgs.What is recommended to package and promote this configuration to the customer's second org?

Use the Salesforce CRM connector.

Package as an AppExchange application.

Salesforce Certified Data Cloud Consultant Practice Test 3

Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.

What should a consultant do to accommodate this request?

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Salesforce Certified Data Cloud Consultant Practice Test 3

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