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Salesforce Certified Marketing Associate Practice Test - Questions Answers, Page 2

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Question 11

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A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.

Which method should the associate use to send the email?

Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.
Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.
Suggested answer: C
Explanation:

To send a test email to a specific stakeholder, the most direct and straightforward method is to generate and preview the email in Email Studio, then manually enter the stakeholder's email address and send a test. This approach allows for a quick and efficient way to ensure that the email appears as intended before sending it out to the broader audience. It is a common practice for reviewing email designs and content with stakeholders.

asked 23/09/2024
Courage Marume
41 questions

Question 12

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Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members with their points balance and spending activity. CK wants to avoid customers unsubscribing from these messages so they remain aware of their benefits. CK is also concerned about staying compliant.

Which send configuration setting should be leveraged?

Transactional Send Classification
Transactional Send Classification
General Send Classification
General Send Classification
Commercial Send Classification
Commercial Send Classification
Suggested answer: A
Explanation:

For Cloud Kicks' requirement to send a monthly digital rewards statement to program members, which includes points balance and spending activity, the most appropriate send configuration is the Transactional Send Classification. Transactional sends are typically used for messages that are essential for the recipient, such as account statements, purchase confirmations, and password resets. These types of emails are crucial for maintaining an ongoing relationship with customers and are not promotional in nature, thereby reducing the likelihood of unsubscribes.

Furthermore, using a transactional send classification helps in staying compliant with email regulations, such as CAN-SPAM or GDPR, as these communications are considered essential information rather than unsolicited commercial content. By categorizing these messages as transactional, Cloud Kicks ensures that customers receive important account information while minimizing the risk of compliance issues.

asked 23/09/2024
Reginald Curtis Jr
41 questions

Question 13

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A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL).

Which data extension should the associate use?

Filtered Data Extension
Filtered Data Extension
Random Data Extension
Random Data Extension
Standard Data Extension
Standard Data Extension
Suggested answer: A
Explanation:

A Filtered Data Extension is the best choice when a marketing associate needs to create a criteria-based subset of an audience from another data extension without using SQL. This type of data extension allows users to apply specific criteria to an existing data extension to segment the audience based on attributes or behaviors without the need for writing SQL queries. This is particularly useful for marketers who may not have SQL skills but still need to perform targeted segmentation. Salesforce Marketing Cloud provides a user-friendly interface for setting up these filters, making it an efficient way to tailor communications to specific audience segments.

asked 23/09/2024
Sasaki Hidenobu
34 questions

Question 14

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Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line.

What should an associate recommend?

Enable content tags.
Enable content tags.
Create custom folder permissions.
Create custom folder permissions.
Organize folders alphabetically.
Organize folders alphabetically.
Suggested answer: A
Explanation:

Content tags in Salesforce Marketing Cloud are designed to categorize content by various criteria, such as marketing tactics, geography, and product lines. Enabling and using content tags allows users to apply descriptive labels to content within the Marketing Cloud, making it easier to organize, search, and report on content. This feature supports a more structured and accessible content management system, which is particularly useful for teams overseeing complex marketing strategies with diverse content needs across different segments and regions.

asked 23/09/2024
Leandro Zaneratto
51 questions

Question 15

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A marketing associate needs to import a CSV file into a data extension.

Which delimiter should the associate select to correctly import this file type?

Tab
Tab
Pipe
Pipe
Comma
Comma
Suggested answer: C
Explanation:

For importing a CSV (Comma-Separated Values) file into a data extension, the most appropriate delimiter is a comma. CSV files are structured with each data field separated by a comma, and each record is on a new line. When importing such files into Salesforce Marketing Cloud, selecting a comma as the delimiter ensures that the system correctly interprets the separation between individual data fields, allowing for accurate data mapping and importation into the specified data extension.

asked 23/09/2024
Robert Rek
49 questions

Question 16

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A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.

Where should an associate view the status of the subscriber?

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Question 17

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According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

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Question 18

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The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending.

Which feature should an associate utilize?

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Question 19

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Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts.

Which potential option violates CAN-SPAM specifications on subject lines?

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Question 20

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A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.

How should the associate accomplish this?

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