Which are true about Salesforce Engage

Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector

Salesforce Engage is not supported for Salesforce sandbox accounts

Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

You can download Salesforce Engage App on your desktop or phone (Mac,Windows)

You can use Salesforce Engage with Gmail by downloading an extension

Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector

Salesforce Engage is not supported for Salesforce sandbox accounts

Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

You can download Salesforce Engage App on your desktop or phone (Mac,Windows)

You can use Salesforce Engage with Gmail by downloading an extension

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

Create a form per white paper and enable progressive profiling

Create a form and enable progressive profiling

Create a form handler and enable progressive profiling

Create a form handler for each white paper

Create a form per white paper and enable progressive profiling

What is true about completion actions? [Choose two answers]

Completion actions only execute for prospects. They will not affect visitors.

Completion actions will not execute for image files.

Completion actions are retroactive and will apply to activities done before and after you apply them

Completion actions only execute for prospects. They will not affect visitors.

Completion actions can be criteria based.

Completion actions will not execute for image files.

What is true about custom redirects? [Choose two answers]

Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.

Custom redirects are great for linking to files or pages you do not host.

When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.

Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.

When a visitor converts to a prospect completion actions on a custom redirect will trigger

Custom redirects are great for linking to files or pages you do not host.

What is true about Dynamic Content? [Choose three answers]

You can add up to 25 variations of content

You can add dynamic content to web pages

You can use dynamic content in subject lines

You can add up to 25 variations of content

You can base variations on Scoring Categories

You can add dynamic content to web pages

You can use dynamic content in subject lines

Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

'Autoresponder emails' template

What is true about page actions? [Choose three answers]

You can define a page to be a priority page to highlight the activity to Sales reps and other users.

It is possible to use URL wildcard by adding * to the end of the URL.

You cannot use auto responder emails with page actions.

You can define a page to be a priority page to highlight the activity to Sales reps and other users.

It is possible to use URL wildcard by adding * to the end of the URL.

You cannot use auto responder emails with page actions.

You cannot set the prospect's source campaign with page actions.

What is true about scoring? [Choose one answer]

Salesforce opportunities can influence a prospect's score.

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

Salesforce opportunities can influence a prospect's score.

It is not possible to reset a prospect's score to 0.

What is true about grading? [Choose two answers]

Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

All prospects start with a grade of D.

A prospect can be associated to multiple profiles.

You cannot change the default profile criteria

Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

All prospects start with a grade of D.

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

Use Marketing Cloud Account Engagement's value

Use the most recently updated record

What is true about the Salesforce connector [Choose two answers]

You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Email is the unique identifier unless 'allow multiple Prospects with same email address' is enabled.

When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

Email is the unique identifier unless 'allow multiple Prospects with same email address' is enabled.

What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

Create and add a tracking code to the website

Setup DNS for each used domain and validate the connection

Setup tracker subdomain and validate it

Create and add a tracking code to the website

Setup DNS for each used domain and validate the connection

Setup tracker subdomain and validate it

What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

Visitors and prospects that have 'do not track' settings enabled on their browser will not have their activities tracked while on your site.

The code is generated from a Salesforce campaign

Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

Cookies will always expire after 10 years

Visitors and prospects that have 'do not track' settings enabled on their browser will not have their activities tracked while on your site.

What is the purpose of creating a Tracker subdomain? [Choose one answer]

To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

To allow emails to be sent from your domain

To host all Marketing Cloud Account Engagement landing pages and forms on your website

To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

What is true about A/B testing? [Choose two answers]

You can only do A/B testing on list emails.

When you turn off A/B testing you will have to choose which version to keep.

You can disable A/B testing before and after email sent.

You can only do A/B testing on list emails.

When you turn off A/B testing you will have to choose which version to keep.

It is recommended to test at least 5 different elements in your A/B tests.

What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

You can only create 50 custom fields in Marketing Cloud Account Engagement.

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A link to Salesforce Engage training resources

A link to download Engage Alerts for Mac

A link to Salesforce Engage training resources

A link to assign licenses and permission sets

A link to download Engage Alerts for Mac

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

There must also be a general or specific user as a sender.

The assigned user must be connected through user sync.

The email must also contain assigned user merge fields.

All prospects on the recipient list must be assigned to a user.

LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.What dashboard feature should be used?

Select the dropdown filter 'Closed Date' and 'Last Month' to view all Accounts closed in the last month.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

Select the 'Accounts' filter that allows filtering by accounts created within the last month.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?Choose 2 answers

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

Have each team member log in and reference the dashboard in the Analytics Studio app.

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

Email Preference Center and Static Public List

Salesforce Engage and CRM Visible List

Static Public List and Automation Rule

Email Preference Center and Static Public List

Email Preference Center and Dynamic Public List

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.What next steps should decrease the transition time?

Refine scoring and grading models to only give the Sales team the most qualified leads.

Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

Refine scoring and grading models to only give the Sales team the most qualified leads.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.

LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.How would user A accomplish this?

Use the BU switcher in the North America BU to switch to Europe.

Instruct the user in the European BU to take a screenshot and email it to them to review.

Use the BU switcher in the North America BU to switch to Europe.

Create a custom user role in the European BU with access to the folder the program is in.

Log out of the North American BU and log into the European BU to review the program.

A company's sales reps use the 'Status' field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their 'Status' field to 'Nurture.' The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.How should this workflow be automated?

Create a custom field for 'Lead Status' > Map it to the 'Status' field in Salesforce > Create a dynamic list to detect the 'Nurture' value > Add as recipient list on engagement program to send emails

Create a custom field for 'Lead Status' > Map it to the 'Status' field in Salesforce > Create an automation rule to detect the 'Nurture' value > Automation rule sends an autoresponder email

Create a custom field for 'Lead Status' > Map it to the 'Status' field in Salesforce > Create a dynamic list to detect the 'Nurture' value > Add as recipient list on engagement program to send emails

Create a report in Salesforce based on lead status of 'Nurture' > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these 'Nurture' leads to that list in Salesforce > Create an automation rule to send email based on list membership

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canad a.The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.What should be configured in order to meet this requirement?

Marketing data sharing rules on opportunities

Marketing data sharing rules on contact roles

Marketing data sharing rules on accounts

Marketing data sharing rules on opportunities

Marketing data sharing rules on prospects

A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.What could be the issue?

The %%content%% variable tag in the layout template code was missing.

The landing page on a browser with the cookies cleared was not tested.

The same layout template on both the form and the landing page was not used.

The %%content%% variable tag in the layout template code was missing.

The form HTML embed code in the layout template code was not used.

What access should sales and marketing users have to access embedded analytics dashboards?

The 'Analytics View Only Embedded App' permission set license

Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

Marketing Cloud Account Engagement Permission Set and 'View Reports' Marketing Cloud Account Engagement user permission

Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.Why would this happen?

The prospects were set to 'false' for opted out and set to 'true' for do not email.

The prospects were set to 'true' for opted out and set to 'false' for do not email.

The prospects were on a suppression list used on the operational list email send.

The prospects are opted out of the list used on the operational list email send.

The prospects were set to 'false' for opted out and set to 'true' for do not email.

LenoxSoft has published a new white paper. When prospects submit a 'Request a Download' form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.Which sequence of events would meet their goal?

Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action 'Adjust score :: +10' > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions 'Send autoresponder email'

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions 'Send autoresponder email' AND 'Adjust score :: +10'

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action 'On click :: Adjust score :: +10' that contains the Custom Redirect link > Create a new Form with the Completion Actions 'Send autoresponder email'

Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action 'Adjust score :: +10' > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions 'Send autoresponder email'

Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to 'Redirect the prospect instead of showing the form's Thank You Content' and specify the white paper file link > Add Completion Actions 'Send autoresponder email' AND 'Adjust score :: +10' to the Form

Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test 4

What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test 4

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