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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 14

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Question 131

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What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

Trigger, action and rule
Trigger, action and rule
Trigger, activity and rule
Trigger, activity and rule
Trigger, activity and check
Trigger, activity and check
Trigger, listen and check
Trigger, listen and check
Suggested answer: A
asked 23/09/2024
Michael Whitehouse
56 questions

Question 132

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What is possible with a trigger in engagement program? [Choose two answers]

Email link click
Email link click
File open
File open
Specific email link click
Specific email link click
Form handler error
Form handler error
Suggested answer: B
asked 23/09/2024
ozgur yilmaz
35 questions

Question 133

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What is true about page actions? [Choose three answers]

You can define a page to be a priority page to highlight the activity to Sales reps and other users.
You can define a page to be a priority page to highlight the activity to Sales reps and other users.
It is possible to use URL wildcard by adding * to the end of the URL.
It is possible to use URL wildcard by adding * to the end of the URL.
You cannot use auto responder emails with page actions.
You cannot use auto responder emails with page actions.
You cannot set the prospect's source campaign with page actions.
You cannot set the prospect's source campaign with page actions.
Suggested answer: A, B, C
asked 23/09/2024
Kelvin Galabuzi
46 questions

Question 134

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What is true about scoring? [Choose one answer]

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
Salesforce opportunities can influence a prospect's score.
Salesforce opportunities can influence a prospect's score.
It is not possible to reset a prospect's score to 0.
It is not possible to reset a prospect's score to 0.
Suggested answer: C
asked 23/09/2024
Tammy Tran
34 questions

Question 135

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What is true about grading? [Choose two answers]

A prospect can be associated to multiple profiles.
A prospect can be associated to multiple profiles.
You cannot change the default profile criteria
You cannot change the default profile criteria
Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
All prospects start with a grade of D.
All prospects start with a grade of D.
Suggested answer: C, D
asked 23/09/2024
Nabil BENIKHLEF
46 questions

Question 136

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Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

Sales Manager
Sales Manager
Marketing
Marketing
Administrator
Administrator
Sales User
Sales User
Suggested answer: D
asked 23/09/2024
Matteo Picchetti
31 questions

Question 137

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When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

Use Salesforce's value
Use Salesforce's value
Use Marketing Cloud Account Engagement's value
Use Marketing Cloud Account Engagement's value
Use the most recently updated record
Use the most recently updated record
All of the above
All of the above
Suggested answer: D
asked 23/09/2024
Adetutu Ogunsowo
49 questions

Question 138

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What is true about the Salesforce connector [Choose two answers]

When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
Email is the unique identifier unless 'allow multiple Prospects with same email address' is enabled.
Email is the unique identifier unless 'allow multiple Prospects with same email address' is enabled.
Suggested answer: B, D
asked 23/09/2024
TANVIR ANJUM
39 questions

Question 139

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What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

Create and add a tracking code to the website
Create and add a tracking code to the website
Setup DNS for each used domain and validate the connection
Setup DNS for each used domain and validate the connection
Setup tracker subdomain and validate it
Setup tracker subdomain and validate it
Choose which sender IP to use
Choose which sender IP to use
Suggested answer: A, B, C
asked 23/09/2024
Paul Schwarz
45 questions

Question 140

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What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

The code is generated from a Salesforce campaign
The code is generated from a Salesforce campaign
Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Cookies will always expire after 10 years
Cookies will always expire after 10 years
Visitors and prospects that have 'do not track' settings enabled on their browser will not have their activities tracked while on your site.
Visitors and prospects that have 'do not track' settings enabled on their browser will not have their activities tracked while on your site.
Suggested answer: B, D
asked 23/09/2024
Corey Workman
45 questions
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Related questions

Which are true about Engagement Program
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
Administrators can reset passwords for users
What is true about grading? [Choose two answers]
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep: * The prospects must be located in Georgia or Florida. * The prospects must submit their 'Request a Demo' form. When this criteria is met, they want to automatically assign the prospects to a sales rep. 'State' is a required field on the 'Request a Demo' form. How should LenoxSoft automate assigning these leads?
There is Custom Field Type in Marketing Cloud Account Engagement called Phone