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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 14

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which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
What is true about grading? [Choose two answers]
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Question 131

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What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A.
Trigger, action and rule
A.
Trigger, action and rule
Answers
B.
Trigger, activity and rule
B.
Trigger, activity and rule
Answers
C.
Trigger, activity and check
C.
Trigger, activity and check
Answers
D.
Trigger, listen and check
D.
Trigger, listen and check
Answers
Suggested answer: A

Question 132

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What is possible with a trigger in engagement program? [Choose two answers]

A.
Email link click
A.
Email link click
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B.
File open
B.
File open
Answers
C.
Specific email link click
C.
Specific email link click
Answers
D.
Form handler error
D.
Form handler error
Answers
Suggested answer: B

Question 133

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What is true about page actions? [Choose three answers]

A.
You can define a page to be a priority page to highlight the activity to Sales reps and other users.
A.
You can define a page to be a priority page to highlight the activity to Sales reps and other users.
Answers
B.
It is possible to use URL wildcard by adding * to the end of the URL.
B.
It is possible to use URL wildcard by adding * to the end of the URL.
Answers
C.
You cannot use auto responder emails with page actions.
C.
You cannot use auto responder emails with page actions.
Answers
D.
You cannot set the prospect's source campaign with page actions.
D.
You cannot set the prospect's source campaign with page actions.
Answers
Suggested answer: A, B, C

Question 134

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What is true about scoring? [Choose one answer]

A.
Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
A.
Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
Answers
B.
Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
B.
Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
Answers
C.
Salesforce opportunities can influence a prospect's score.
C.
Salesforce opportunities can influence a prospect's score.
Answers
D.
It is not possible to reset a prospect's score to 0.
D.
It is not possible to reset a prospect's score to 0.
Answers
Suggested answer: C

Question 135

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What is true about grading? [Choose two answers]

A.
A prospect can be associated to multiple profiles.
A.
A prospect can be associated to multiple profiles.
Answers
B.
You cannot change the default profile criteria
B.
You cannot change the default profile criteria
Answers
C.
Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
C.
Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
Answers
D.
All prospects start with a grade of D.
D.
All prospects start with a grade of D.
Answers
Suggested answer: C, D

Question 136

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Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A.
Sales Manager
A.
Sales Manager
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B.
Marketing
B.
Marketing
Answers
C.
Administrator
C.
Administrator
Answers
D.
Sales User
D.
Sales User
Answers
Suggested answer: D

Question 137

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When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A.
Use Salesforce's value
A.
Use Salesforce's value
Answers
B.
Use Marketing Cloud Account Engagement's value
B.
Use Marketing Cloud Account Engagement's value
Answers
C.
Use the most recently updated record
C.
Use the most recently updated record
Answers
D.
All of the above
D.
All of the above
Answers
Suggested answer: D

Question 138

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What is true about the Salesforce connector [Choose two answers]

A.
When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
A.
When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
Answers
B.
You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
B.
You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
Answers
C.
Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
C.
Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
Answers
D.
Email is the unique identifier unless 'allow multiple Prospects with same email address' is enabled.
D.
Email is the unique identifier unless 'allow multiple Prospects with same email address' is enabled.
Answers
Suggested answer: B, D

Question 139

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What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A.
Create and add a tracking code to the website
A.
Create and add a tracking code to the website
Answers
B.
Setup DNS for each used domain and validate the connection
B.
Setup DNS for each used domain and validate the connection
Answers
C.
Setup tracker subdomain and validate it
C.
Setup tracker subdomain and validate it
Answers
D.
Choose which sender IP to use
D.
Choose which sender IP to use
Answers
Suggested answer: A, B, C

Question 140

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What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A.
The code is generated from a Salesforce campaign
A.
The code is generated from a Salesforce campaign
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B.
Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
B.
Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Answers
C.
Cookies will always expire after 10 years
C.
Cookies will always expire after 10 years
Answers
D.
Visitors and prospects that have 'do not track' settings enabled on their browser will not have their activities tracked while on your site.
D.
Visitors and prospects that have 'do not track' settings enabled on their browser will not have their activities tracked while on your site.
Answers
Suggested answer: B, D
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