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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 17

Question list

List of questions

Question 161

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LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly wit

Question 162

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LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that app

Question 163

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LenoxSoft sends a list email to the '2019 Tradeshow' list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though

Question 164

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LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

Question 165

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The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects? Choose 2

Question 166

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LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low. What should be recommended to increase the convers

Question 167

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LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing

Question 168

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LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud

Question 169

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How could LenoxSoft benefit from Engage Reports?

Question 170

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LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake. What should be implement

Question 161

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.

How could these requirements be met?

Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

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Question 162

LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.

What should be done to ensure each landing page URL looks like it is a part of the unique product website?

Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

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Question 163

LenoxSoft sends a list email to the '2019 Tradeshow' list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.

What could have prevented this prospect from receiving the list email?

The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

The Dedicated IP address was not warmed up appropriately before the email was scheduled.

The prospect was no longer a member of the '2019 Tradeshow' list used for the email send.

A second prospect with the same email address received the email under 'allow multiple prospects with the same email address.'

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Question 164

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

Send the least targeted content first, followed by more targeted content

Send five emails exactly seven days apart, without any following steps

Send emails using dynamic content based on prospect account fields

Send highly targeted content first, followed by less targeted content

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Question 165

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

Choose 2 answers

Make a suppression list for the program.

Make a repeating engagement program.

Make a recipient list for the program.

Make a segmentation rule for the program.

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Question 166

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.

What should be recommended to increase the conversion rates on the paid search ads?

Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

Create new content for the paid search ads that direct to the home page.

Place additional navigation on the LenoxSoft home page.

Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

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Question 167

LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

What should be configured to assign qualified leads as requested?

Create an automation rule to assign to a lead queue when the qualification criteria is met.

Create a completion action to assign to a group when the prospect reaches a score of 100.

Create an automation rule to assign to a group when the qualification criteria is met.

Create a completion action to assign to a lead queue when a high-value form is submitted.

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Question 168

LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.

How should LenoxSoft get started?

Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

Enable the appropriate 'optional Salesforce connector setting' and create an Automation rule to assign to a sales user.

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Question 169

How could LenoxSoft benefit from Engage Reports?

Sales Managers can analyze lead information like prospect activity, scores, and grades.

Users can analyze form submission performance for the prospects they have emailed.

Users can analyze the performance of their templated and non-templated emails.

Sales Managers can receive desktop notifications for their teams' email activities.

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Question 170

LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.

What should be implemented?

Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

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Total 262 questions