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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 25

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'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
What is true about grading? [Choose two answers]
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Question 241

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A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.

How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A.
Use the Salesforce Mobile App 'Send an Email' button.
A.
Use the Salesforce Mobile App 'Send an Email' button.
Answers
B.
Use the Salesforce 'Send Marketing Cloud Account Engagement Email' button.
B.
Use the Salesforce 'Send Marketing Cloud Account Engagement Email' button.
Answers
C.
Use the Salesforce 'Add to Nurture' button.
C.
Use the Salesforce 'Add to Nurture' button.
Answers
D.
Use the Salesforce Mobile App 'Add to Nurture' button.
D.
Use the Salesforce Mobile App 'Add to Nurture' button.
Answers
Suggested answer: C

Question 242

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LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A.
Enable two-click unsubscribe in Marketing Cloud Account Engagement.
A.
Enable two-click unsubscribe in Marketing Cloud Account Engagement.
Answers
B.
Move the unsubscribe link to the header of the email instead of the footer.
B.
Move the unsubscribe link to the header of the email instead of the footer.
Answers
C.
Immediately send prospects the resubscribe email template.
C.
Immediately send prospects the resubscribe email template.
Answers
D.
Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
D.
Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
Answers
Suggested answer: B

Question 243

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'LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Marketing Cloud Account Engagement prospects?

A.
Send an automated operational email to all prospects.
A.
Send an automated operational email to all prospects.
Answers
B.
Send Engage emails to all prospect who are opted in.
B.
Send Engage emails to all prospect who are opted in.
Answers
C.
Send a list email to all prospects who are opted in.
C.
Send a list email to all prospects who are opted in.
Answers
D.
Send an operational email to all prospects.
D.
Send an operational email to all prospects.
Answers
Suggested answer: D

Question 244

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'LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

What is the best way to allow sales to accomplish this?

A.
Add contacts to the program's Campaign as campaign members.
A.
Add contacts to the program's Campaign as campaign members.
Answers
B.
Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
B.
Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
Answers
C.
Use the Add to List completion action on forms.
C.
Use the Add to List completion action on forms.
Answers
D.
Use the Add to Nurture action on page layouts.
D.
Use the Add to Nurture action on page layouts.
Answers
Suggested answer: A

Question 245

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'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.

What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A.
Create an automation rule with rules to segment the prospects and actions send the emails
A.
Create an automation rule with rules to segment the prospects and actions send the emails
Answers
B.
Create a list using a segmentation rule, then use completion actions on a form for the actions
B.
Create a list using a segmentation rule, then use completion actions on a form for the actions
Answers
C.
Create a static list to segment the prospects, and then schedule email list sends with completion actions
C.
Create a static list to segment the prospects, and then schedule email list sends with completion actions
Answers
D.
Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps '
D.
Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps '
Answers
Suggested answer: D

Question 246

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'LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.

They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.

What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?

Choose 2 answers

A.
Filter existing prospect records to see which custom fields have the most data.
A.
Filter existing prospect records to see which custom fields have the most data.
Answers
B.
Review existing forms and landing pages to understand what data needs to be collected.
B.
Review existing forms and landing pages to understand what data needs to be collected.
Answers
C.
Ask their accounting team to review and select the five most helpful fields.
C.
Ask their accounting team to review and select the five most helpful fields.
Answers
D.
Pull a report of the data they intend to use for segmentation purposes.
D.
Pull a report of the data they intend to use for segmentation purposes.
Answers
Suggested answer: B, D

Question 247

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'A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component?

Choose 2 answers

A.
Prospect was deleted by a user
A.
Prospect was deleted by a user
Answers
B.
Prospect unsubscribed from an email
B.
Prospect unsubscribed from an email
Answers
C.
Prospect replied to an email
C.
Prospect replied to an email
Answers
D.
Prospect viewed a landing page
D.
Prospect viewed a landing page
Answers
Suggested answer: B, D

Question 248

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'A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated?

Choose 2 answers

A.
The Country field has validation enabled and the updated field values did not match existing values.
A.
The Country field has validation enabled and the updated field values did not match existing values.
Answers
B.
The user who performed the import is not the assigned user listed on the remaining prospects.
B.
The user who performed the import is not the assigned user listed on the remaining prospects.
Answers
C.
The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
C.
The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
Answers
D.
The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
D.
The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
Answers
Suggested answer: B, C

Question 249

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'What record page layouts can the Send Engage Email button be added to?

A.
Opportunity
A.
Opportunity
Answers
B.
Case
B.
Case
Answers
C.
Contract
C.
Contract
Answers
D.
User
D.
User
Answers
Suggested answer: A

Question 250

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'The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.

What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A.
Configure users > set up a round robin > have nurture programs assign prospects to the round robin
A.
Configure users > set up a round robin > have nurture programs assign prospects to the round robin
Answers
B.
Configure users > set up a user group > have nurture programs assign prospects to the user group
B.
Configure users > set up a user group > have nurture programs assign prospects to the user group
Answers
C.
Configure users > set up a queue > have nurture programs assign prospects to the queue
C.
Configure users > set up a queue > have nurture programs assign prospects to the queue
Answers
D.
Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
D.
Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
Answers
Suggested answer: B
Total 262 questions
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