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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 8

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List of questions

Question 71

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You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

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Question 72

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Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

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Question 73

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LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

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Question 74

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Select available Webinar Scoring Rules

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Question 75

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Select three available Marketing Cloud Account Engagement Editions

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Question 76

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Select available Social Media Connectors

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Question 77

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Select available Social Posting Connectors

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Question 78

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Select available Webinar Connectors

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Question 79

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Select available User Roles

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Question 80

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Select Assets that allow to Adjust prospects score

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Total 262 questions
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Related questions

Which are true about Engagement Program
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
Administrators can reset passwords for users
What is true about grading? [Choose two answers]
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep: * The prospects must be located in Georgia or Florida. * The prospects must submit their 'Request a Demo' form. When this criteria is met, they want to automatically assign the prospects to a sales rep. 'State' is a required field on the 'Request a Demo' form. How should LenoxSoft automate assigning these leads?
There is Custom Field Type in Marketing Cloud Account Engagement called Phone