An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.What is necessary to complete SAP setup?

Configure custom Reply Mail Management for the business unit's subdomain.

Route the domain through an IP address unique to the business unit.

Configure link wrapping to redirect to the business unit's subdomain.

Configure custom Reply Mail Management for the business unit's subdomain.

Delegate a specific subdomain to the Marketing Cloud name servers.

A company is hosting a series of events and wants its customers who register to enter into a journey.Which two methods are viable configurations for entry? Choose 2 answers

A Smart Capture form hosted in CloudPages that populates the entry source.

A form hosted on the company website that fires the entry event via SOAP API.

A form hosted on the company website that fires the entry event via REST API.

A Smart Capture form hosted in CloudPages that updates a Profile attribute.

A Smart Capture form hosted in CloudPages that populates the entry source.

A form hosted on the company website that fires the entry event via SOAP API.

What are two possible outcomes when "Multipart MIME" is selected during the send process?Choose 2 answers

An auto-generated text version will be sent with your HTML email.

Open and click activity are tracked in either version.

An auto-generated text version will be sent with your HTML email.

A custom text version will be sent with your HTML email.

The email will avoid detecting by various SPAM filters.

Open and click activity are tracked in either version.

Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure.NTO needs to change the cardinality between two data extensions inside Contact Builder.What are two consequences of this change? Choose 2 answers

All scheduled sends using a filter based on one of the data extensions should be reviewed.

A contact may NOT show up in the filter based on one of the data extensions.

All filters created before will adapt automatically to the new cardinality.

All scheduled sends using a filter based on one of the data extensions should be reviewed.

A contact may NOT show up in the filter based on one of the data extensions.

One of the data extensions must be deleted from the attribute group in order to change the cardinality.

A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

Subscribers can be maintained at the Business Unit level.

Brands can set their own physical address and SAP.

Email sends can be separated into Tracking folders for each brand.

User roles can be customized to allow or deny specific permissions.

Subscribers can be maintained at the Business Unit level.

Brands can set their own physical address and SAP.

A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.Which method should a consultant recommend to ensure content is displayed properly within the email?

AMPscript conditional against the Gender field

The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.Which three items does Preview and Test check for in an email message? Choose 3 answers

Correct syntax is used on any AMPscript in the email's code.

Personalization strings map to attributes or data extension fields.

Each content block specified in a dynamic content rule exists.

Correct syntax is used on any AMPscript in the email's code.

Personalization strings map to attributes or data extension fields.

Grammar and spelling in the email text is correct.

Each content block specified in a dynamic content rule exists.

Words or phrases used may trigger spam filters.

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.How should the consultant facilitate this within Contact Builder?

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Create three distinct Attribute Groups that link each data extension directly to Contacts.

Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.*Payments.csv will be encrypted.*Payments.csv will contain data from the previous week.*Late payment notices will be sent each Monday at noon.*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.Which automation sequence represents a viable solution?

Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer

Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer

File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.What recommendation would provide a scalable solution for the start-up?

Triggered email sends to deliver transactional messages.

A scheduled automation to send daily transactional messages.

A file drop automation to send transactional messages.

A manual email send for each transactional message.

Triggered email sends to deliver transactional messages.

A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.Which sequence of activities in Journey Builder should accomplish this?

Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

Engagement Split > Send email > Wait By Duration > Random Split > Send email

Random Split > Send email > Join > Decision Split > Wait By Duration > Send email

Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

Decision Split > Send email > Engagement Split > Send email

How are Publication Lists used?

To allow subscribers to opt-down/out instead of unsubscribing from all

To built dynamic content rules by subscriber type

To manage subscribers in guided and triggered email sends

To send communication to all subscribers, regardless of opt-in status

A customer wants to link web analytics data to subscriber data.How should this be set up in Data Designer?

Link to Marketing Cloud data extensions

Link to the Marketing Cloud API

Link to the Web Analytics Provider API

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.Which statement describes how this will impact the account?

Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com

Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.

Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.

Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com

Which three statements are correct about Data Designer? Choose 3 answers

Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.

Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.

Data extensions should be linked directly to be contact record prior to being linked to different data extensions.

Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.

Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.

Each attributes group contains one data extension, and each data extension can include up to 50 attributes.

Data extensions should be linked directly to be contact record prior to being linked to different data extensions.

Each attribute group can contain multiple lists, and each list can include multiple attributes.

Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.Is based on a data extension which has Email Address as Primary Key.A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.What could be the reason?

The contact fell below the High Water Mark.

The preference center is too precise.

Their account has deliverability issues.

The contact fell below the High Water Mark.

The entry event is triggered too often.

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension.Separated into two different data extensions.Which workflow should meet these requirements?

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American BusinessUnits.What two roles, custom or standard, could be assigned to this user to meet the requirement?Choose 2 answers

Marketing Cloud Channel Manager

Marketing Cloud Email Marketing Manager

Marketing Cloud Regional or Local Administrator

A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.Which three key issues should be addressed?Choose 3 answers

How will Marketing Cloud and the database synchronize?

Will new users have a "Customer ID"?

What will be used as Subscriber Key?

What publication lists will be used?

Will the company need a custom preference center?

How will Marketing Cloud and the database synchronize?

Will new users have a "Customer ID"?

What will be used as Subscriber Key?

A retail company does business in both the United States and Canad a. They have a loyalty program in which a customer can enroll. The company will provide a presegmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.Which two questions should be asked to determine a data/segmentation strategy?Choose 2 answers

Will a lookup table is needed for a dynamic From Name?

Is the purpose of these emails for acquisition or retention or transactional?

Will a lookup table is needed for a dynamic From Name?

Will customers be able to sign up for the loyalty program at the store?

Is the purpose of these emails for acquisition or retention or transactional?

Will "Version" values/meanings change, precluding reusable AMPscript?

A customer needs to import data from an SFTP site. The customer wants to:• Segment the contents of the file and then send emails.• Transfer the file to the SFTP site at various times daily.• Send to data extensions.What sequence of automation activities should meet these requirements?

File Drop: Import File > SQL Query(s) > Send Email(s)

Scheduled: Import File > SQL Query(s) > Send Email(s)

Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)

File Drop: Import File > SQL Query(s) > Send Email(s)

File Drop: Import File > Group Refresh > Send Email(s)

A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.Which two approaches should the consultant recommend?Choose 2 answers

Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.

Use SQL Query Activities to output a Sendable Salesforce Data Extension.

Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.

Use SQL Query Activities to output a Sendable Salesforce Data Extension.

Use SQL Query Activities to create a Sendable Synchronized Data Extension.

Use Data Filters to segment data to output a Sendable Data Extension.

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?Choose 2 answers

Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.

Use substitution strings to populate the From Name and From Email values in the sender profile.

Pick "Choose from list," selecting the From Name and From Email values from the list of account users.

Match the external keys of the sender profile and data extension containing account representative details.

Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.

Use substitution strings to populate the From Name and From Email values in the sender profile.

A company collects subscriptions on its websites. It does the following:• Compiles that subscription list in a database in the website content Management System (CMS).• Posts this encrypted list to Marketing Cloud nightly at 11 p.m.• Uses Marketing Cloud as the database of record.• Sends up to five emails a week based on subscriber engagement with prior sends.What automation sequence (excluding waits) should cover these requirements?

File Transfer > Import File > SQL Query > Send Email

File Transfer > Import File > Measures > Send Email

File Transfer > Import File > SQL Query > Send Email

File Transfer > SQL Query > Measures > Send Email

File Transfer > Data Extract > Filters > Send Email

Which three statements are correct regarding the automation tools in Marketing Cloud?Choose 3 answers

Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.

Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.

Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.

Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.

Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.

Journey Builder allows users to update a contact record in a journey or import data into a data extension.

Automation Studio and Journey Builder allow users to define a wait activity based on duration.

Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.What would be required to enable sending emails from their new domain without impacting deliverability?

An additional Sender Authentication Package

Register the new domain in Setup > From Address Management

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.What could be causing this?

Orders are not being updated from not meeting criteria to meeting criteria

The associated Contact should be updated to be injected

Synchronized Data Sources poll for changes every 15 minutes at the quickest

Orders are not being updated from not meeting criteria to meeting criteria

Orders should be set up to allow injection upon update in Connect Configuration

Salesforce Certified Marketing Cloud Consultant Practice Test 4

A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Become a Premium Member for full access

Unlock Premium Member

Salesforce Certified Marketing Cloud Consultant Practice Test 4

Question

Drag and Drop

Hot Area

Salesforce Certified Marketing Cloud Consultant Practice Tests

Practice Tests