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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 8

Question list

List of questions

Question 71

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The customer has the following requirements for storing engagement data in their data warehouse: * All email open and click activity must be pulled daily from MC * Output files must meet the speci

Question 72

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Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increa

Question 73

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A user in the MC wants to use salesforce custom object data for segmenting and personalization. How should the consultant approach this requirement?

Question 74

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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site i

Question 75

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An existing triggered send needs to be updated with new content Select the correct sequence

Question 76

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Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of c

Question 77

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A customer wants to automate a series of three emails as part of a Membership renewal drip campaign. * Email #1 will be sent one month prior to the member's renewal date * Email #2 will be sent on

Question 78

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n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. T

Question 79

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A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marke

Question 80

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Which three statements about Send Log Data is correct?

Related questions

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

Question 71

The customer has the following requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from MC

* Output files must meet the specific requirements for the data warehouse * All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

Report activity that generates recent send summary report -> Report delivered directly to FTP

Query activity to pull data view information -> Extract activity of data extension -> Transfer activity

Extract activity of tracking extracts that combines data into required file -> Transfer activity

Extract activity of data view tables -> Query activity to create the required file -> Transfer activity

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Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

What two pieces of information would help NTO achieve this objective?

Choose 2 answers:

Last purchase date

Products purchased from a competitor

Number of items per order

Channel preference of customers

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Question 73

A user in the MC wants to use salesforce custom object data for segmenting and personalization.

How should the consultant approach this requirement?

Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

Map the custom objects to the profile center and use the email editor to insert the custom data.Create a user-initiated send to associate the email to the largest audience and return tracking data.

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Question 74

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

Create a user-initiated message to logged-in customers to send once the website is restarted

Create and send an apology email that includes a discount for a future purchase to all customers.

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Question 75

An existing triggered send needs to be updated with new content

Select the correct sequence

Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

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Question 76

Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

A scheduled automation to send emails to customers who made a purchase daily

A triggered automation to send emails to customers who have made a purchase

A triggered message to send an email as soon as a customer completes a purchase

A user-initiated message to send an email to customers who made a purchase daily

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Question 77

A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.

* Email #1 will be sent one month prior to the member's renewal date

* Email #2 will be sent one week prior to the member's renewal date

* Email #3 will be sent on the member's renewal date

* A master audience is updated in real time via the API

Which steps should be included in the customer's automation?

Import activity -> Three filter activities -> Three send definitions to the filtered audiences

Three send definitions to the master data extension

Import activity -> Three send definitions to the master data extension

Three filter activities -> Three send definitions to the filtered audiences

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Question 78

n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?

Choose 3 answers

Will image URLs be available publicly?

How often will the layout of the content in a content area change?

What is the maximum file size of the images being used?

How often will email content be image-only with text overlaying images?

What from name will be used for these emails?

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Question 79

A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?

Data Filter

Template Based emails

Suppression List

Automation Studio

Triggered Send

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