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Salesforce Certified Marketing Cloud Developer Practice Test - Questions Answers, Page 17

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Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels. What should be recommended5
NTO uses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given these requirements? Choose 3
A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber. In which way could the developer create the CTA link?
A developer created an email using the fasubjectLine variable as the subject line. Due to revisions, the developer declared <>subjectLine in multiple locations throughout the email, including: Which subject line will be used at the time of deployment?
A developer is working on cross-channel campaign functions for the email team at Northern Trail Outfitters. They are reviewing available APIs for the different Marketing Cloud applications to determine the most appropriate solution for each. Which application utilizes the REST API?
A developer wants to create a data model in Contact Builder. Which two applications will be able to use this newly-created data model for segmentation? Choose 2 answers
A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio. How should the developer optimize the query?
A developer wants to write a query to compile data originating from an HTML form so it can be exported in CSV format. However, the source data extension may contain line breaks within the Comments field, which makes it difficult to read and sort the resulting CSV. Which SQL functions could be used to change each line break to a single space?
NTO puts the word TEST at the beginning of the name for each test emai. Which query would return the subs who were sent those emails?
A developer is troubleshooting why an API client Jd and chent_secret are authenticating yet failing to access data from a child business unit. What should be checked to validate the installed package can access the child business unit data?

Question 161

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A developer used LookupRows to retrieve data when building a dynamic email.

What should be the next step before using this rowset within a FOR loop?

A.
Use Row to return a specific row of the rowset
A.
Use Row to return a specific row of the rowset
Answers
B.
Set the rowset to a new array variable
B.
Set the rowset to a new array variable
Answers
C.
Close the delimited AMPscrlpt Code Block
C.
Close the delimited AMPscrlpt Code Block
Answers
D.
Use RowCount to ensure the rowset contains data
D.
Use RowCount to ensure the rowset contains data
Answers
Suggested answer: D

Question 162

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A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.

How should the RedirectTo AMPscript function be described as it relates to link tracking'

A.
It ensures link href values containing AMPscript variables are recorded in tracking
A.
It ensures link href values containing AMPscript variables are recorded in tracking
Answers
B.
It ensures link href values containing HTML bookmarks or anchors are recorded in tracking
B.
It ensures link href values containing HTML bookmarks or anchors are recorded in tracking
Answers
C.
It prevents link href values from getting recorded in tracking
C.
It prevents link href values from getting recorded in tracking
Answers
D.
It ensures static link href values are recorded in tracking
D.
It ensures static link href values are recorded in tracking
Answers
Suggested answer: A

Question 163

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A developer is troubleshooting why a parent-level data extension cannot be accessed by a child business unit.

What should the developer check to validate the data available can be accessed for child business unit queries?

A.
The data extension is in the Shared Data Extensions folder and the query includes the ENT. prefix
A.
The data extension is in the Shared Data Extensions folder and the query includes the ENT. prefix
Answers
B.
The data extension is in the Shared Items root folder and is accessible to the child business unit
B.
The data extension is in the Shared Items root folder and is accessible to the child business unit
Answers
C.
The data extension is in the Salesforce Data Extensions folder and Is accessible to the child business unit
C.
The data extension is in the Salesforce Data Extensions folder and Is accessible to the child business unit
Answers
D.
The data extension is in the Synchronized Data Extensions folder and the query includes the ENT. prefix
D.
The data extension is in the Synchronized Data Extensions folder and the query includes the ENT. prefix
Answers
Suggested answer: A

Question 164

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Northern Trail Outfitters' legal team is concerned about the daily import process that brings in subscribers to a Sendable Data Extension, even when records have already been targeted for deletion.

Which two true expected behaviors for these records occur in the event a send is initiated directly to this Sendable Data Extension?

Choose 2 answers

A.
Records still in the suppression phase will only be excluded if manually specified during send time.
A.
Records still in the suppression phase will only be excluded if manually specified during send time.
Answers
B.
Records still in the suppression phase will be excluded from sends.
B.
Records still in the suppression phase will be excluded from sends.
Answers
C.
Records that have already been deleted will be treated as new records.
C.
Records that have already been deleted will be treated as new records.
Answers
D.
Records that have been deleted will be excluded from sends Indefinitely.
D.
Records that have been deleted will be excluded from sends Indefinitely.
Answers
Suggested answer: B, C

Question 165

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A developer needs to create a fully-branded CloudPage which includes images hosted in Content Builder. The developer wants to secure the page and its elements using the SSL protocol.

What is the minimum number of SSL certificates required?

A.
Three
A.
Three
Answers
B.
Two
B.
Two
Answers
C.
None
C.
None
Answers
D.
One
D.
One
Answers
Suggested answer: B

Question 166

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Which activity is required before a compressed file can be imported?

A.
Import File
A.
Import File
Answers
B.
Data Extract
B.
Data Extract
Answers
C.
Decompress File
C.
Decompress File
Answers
D.
File Transfer
D.
File Transfer
Answers
Suggested answer: A

Question 167

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Northern Trail Outfitters has created subscriber attributes including AGE under Profile Manager within their Enterprise 2.0 account.

How would a developer retrieve subscribers over 30 years of age?

A.
The data cannot be retrieved with a query
A.
The data cannot be retrieved with a query
Answers
B.
Create a filtered Group of subscribers with AGE more than 30
B.
Create a filtered Group of subscribers with AGE more than 30
Answers
C.
Create a query that references the _Subscribers data view
C.
Create a query that references the _Subscribers data view
Answers
D.
Create a query that references the _EnterpriseAttribute data view
D.
Create a query that references the _EnterpriseAttribute data view
Answers
Suggested answer: B

Question 168

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An UpdateDE AMPscript function is used to update a column value in a data extension row when an email is sent. The email is being sent to 250,000 subscribers, but the user decides to cancel the send during the sending process and only 400 emails are sent.

How many subscriber rows would be affected by the UpdateDE function?

A.
No rows are updated
A.
No rows are updated
Answers
B.
All 250,000 subscribers
B.
All 250,000 subscribers
Answers
C.
400 subscribers who were sent the email
C.
400 subscribers who were sent the email
Answers
D.
Only subscribers who exist in All Subscribers
D.
Only subscribers who exist in All Subscribers
Answers
Suggested answer: C

Question 169

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A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.

Which two routes would allow this?

Choose 2 answers

A.
POST /messaging/vl/domainverification
A.
POST /messaging/vl/domainverification
Answers
B.
POST /messaging/vl/domainverification/bulk/insert
B.
POST /messaging/vl/domainverification/bulk/insert
Answers
C.
POST /messaging/vl/dataevents/domainverification
C.
POST /messaging/vl/dataevents/domainverification
Answers
D.
POST/messaging/vl/push/domain/verification
D.
POST/messaging/vl/push/domain/verification
Answers
Suggested answer: A, C

Question 170

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Northern Trail Outfitters sends a weekly email with dynamic content, and they want to record custom data inside a send log on each send to record what content was displayed and correlation flags.

What is the maximum number of custom data points recommended by Salesforce to ensure sends speeds are not affected when inserting into the built-in send log?

A.
20 fields or less
A.
20 fields or less
Answers
B.
10 fields or less
B.
10 fields or less
Answers
C.
No limit
C.
No limit
Answers
D.
5 fields or less
D.
5 fields or less
Answers
Suggested answer: C
Total 197 questions
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