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A developer is configuring a new Marketing Cloud account and has decided to use a unique 10-digit integer as each customer's Contact Key.

Which data type should be used when representing the value of Contact Key?

A.
Number
A.
Number
Answers
B.
Decimal
B.
Decimal
Answers
C.
Text
C.
Text
Answers
Suggested answer: C

A developer built a complex dynamic email with many data variants. Rather than create test data manually, they want to use a subset of live data to validate the dynamic aspects of the email.

Which SQL function should be used to collect a representative sample from a larger data set?

A.
HAVING
A.
HAVING
Answers
B.
OVER
B.
OVER
Answers
C.
NTILE
C.
NTILE
Answers
Suggested answer: B

A developer needs to import a file into a data extension which contains transactional data. The file includes a column labeled Purchase_Price with values varying from '$.05' to '$100'.

What Data Type should be used to prevent loss of data'

A.
Text
A.
Text
Answers
B.
Number
B.
Number
Answers
C.
Decimal(9,2)
C.
Decimal(9,2)
Answers
Suggested answer: B

Which action could the RaiseError AMPscript function be configured to perform?

A.
Delete the subscriber record
A.
Delete the subscriber record
Answers
B.
Update the subscriber's status
B.
Update the subscriber's status
Answers
C.
Log the source of the error
C.
Log the source of the error
Answers
Suggested answer: A

A developer created an email using the fasubjectLine variable as the subject line. Due to revisions, the developer declared <>subjectLine in multiple locations throughout the email, including:

Which subject line will be used at the time of deployment?

A.
Enjoy 10% off today
A.
Enjoy 10% off today
Answers
B.
Enjoy 15% off today
B.
Enjoy 15% off today
Answers
C.
Enjoy 20% off today
C.
Enjoy 20% off today
Answers
Suggested answer: C

A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.

In which way could the developer create the CTA link?

A.
Use the AMPscript CloudPagesURL function.
A.
Use the AMPscript CloudPagesURL function.
Answers
B.
Append EmailAddress to the URL as an encoded parameter.
B.
Append EmailAddress to the URL as an encoded parameter.
Answers
C.
Append SubscnberKey to the URL as an encoded parameter.
C.
Append SubscnberKey to the URL as an encoded parameter.
Answers
Suggested answer: A

A developer needs to know how many records are contained in a particular data extension. This will dictate what is displayed on a landing page.

Which AMPscript function returns the number of rows in a specified data extension?

A.
LookupRowCount
A.
LookupRowCount
Answers
B.
DataExtensionRowCount
B.
DataExtensionRowCount
Answers
C.
RowCount
C.
RowCount
Answers
Suggested answer: C

Explanation:


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