Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.What should NTO do to create and send localized content at scale?

Leverage Multilingual Content Blocks.

Leverage templates with AMPscript.

Leverage Enhanced Dynamic Content.

Leverage Multilingual Content Blocks.

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

Leverage Einstein for content tagging.

Make the Customer Key more descriptive.

Leverage Einstein for content tagging.

Use nested tags to create hierarchies.

A marketer has built a journey that they want to run multiple times a day after new data is compiled.The data is NOT in an attribute group in Contact Builder.What should the marketer do in order to accomplish this?

Select the Recurring schedule type for the entry source in Journey Builder.

Schedule and activate Triggered Sends for the messages in the journey.

Select an automation to populate the Entry Source Data Extension.

Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.Which functionalities accomplish the requested configuration?

Send Classification and Subscriber Attributes

Delivery Profile and AMPscript Lookup

Send Classification and Subscriber Attributes

Sender Profile and AMPscript Lookup

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

An automation that Imports subscriber data regularly and updates key data extensions

An automation that deletes old data extensions, emails, and reports

An automation that contains several recurring emails and decisioning points

An automation that Imports subscriber data regularly and updates key data extensions

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

An automation that Imports subscriber data regularly and updates key data extensions

An automation that deletes old data extensions, emails, and reports

An automation that contains several recurring emails and decisioning points

An automation that Imports subscriber data regularly and updates key data extensions

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.Where should they find this dashboard?

Datorama Reports - Journey Performance

Journey Builder - Journey History

Datorama Reports - Journey Performance

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.Where should they find this dashboard?

Datorama Reports - Journey Performance

Journey Builder - Journey History

Datorama Reports - Journey Performance

Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.Which actions should help build confidence in NTO's dynamic email capabilities?

Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

Use a Guided Send to perform a test send to Internal users using subscriber data.

Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.Which tool should provide a list of subscribers who didn't receive the expected emails?

'Subscribers Not Sent To* report

A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.Which method meets their needs?

Report Definition Activity In Automation Studio

Report Scheduling In Datorama Reports

File Transfer Activity in Automation Studio

Report Definition Activity In Automation Studio

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.Which tool method should the specialist use?

Automation Studio Email Activity

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.At a minimum, which activities should be configured in Automation Studio to meet their requirements?

Filter, Data Extract, File Transfer

SQL Query, Data Extract, File Transfer

SQL Query, Filter, Data Extract

Filter, Data Extract, File Transfer

The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.Which additional issues should they consider?

Bounced contacts from previous sends

Suppressed contacts from contact deletion

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

Add complementary SMS campaigns.

Create more focused segmented lists for messaging.

Focus on action-driven subject lines.

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.Which remediation tactic should be used to improve deliverability?

Scale back sending for specific ISPs until the issue subsides.

Increase the frequency of email sending to boost engagement.

Broaden segmentation criteria to reach more diverse audiences.

Scale back sending for specific ISPs until the issue subsides.

A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.What should they use to ensure they have fresh data for these sends?

A nightly automation with a filter activity

A verification step In the send automation

An approval process for sending

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.What should they do to further segment their audience?

Copy the data filter and build a new data extension with additional filter criteria.

Copy the filtered data extension and add additional filter criteria.

Use the Split option to temporarily add additional filter criteria.

Copy the data filter and build a new data extension with additional filter criteria.

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Send both email and SMS to ensure subscribers get NTO's messages.

Create one Entry Source for each messaging channel.

Ensure source channel Is available in subscriber data.

A marketer wants to store all the attributes for a triggered send within a data extension.Which configuration is required when creating the data extension?

Include Subscriberkey and Emailaddress field as primary key.

Select the 'Use for triggeredsend' checkbox.

Include Subscriberkey and Emailaddress field as primary key.

Create from template and choose triggeredsend template.

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.Which first step should the customer take to ensure the new fields are available to segment on?

Create a new data extension with the new fields.

Edit the fields in the synchronized data source.

Create a new data extension with the new fields.

Create a data filter that includes the new fields.

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.Which automation solutions should be set up to accommodate this request?

Automation Studio and Journey Builder

Journey Builder and Behavioral Triggers

Automation Studio and Path Optimizer

Automation Studio and Journey Builder

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.Which step needs to be completed?

'Update Email Now' needs to be applied to each email.

The email must be recreated using the updated template.

'Update Email Now' needs to be applied to each email.

The template must be approved before updates are reflected.

A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?

Create the data extension as 'Is Testable'.

Save the data extension in the Test Folder.

Create the data extension as 'Is Testable'.

Associate the data extension to the Campaign.

Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.Which best practice should NTO employ?

Remove role="presentation" from layout tables to support assistive technologies.

Reduce line spacing to fit more content on the screen and reduce scrolling.

Remove role="presentation" from layout tables to support assistive technologies.

Increase the font size (over 16pt) to make the content easier to read.

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior.This data exists in Marketing Cloud across several data extensions.What should a marketer use to build this level of personalization into the email?

Enhanced Dynamic Content Blocks

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

Email and Journey Overview Dashboard

Journey Performance by Email Dashboard

Salesforce Certified Marketing Cloud Email Specialist Practice Test 3

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

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Salesforce Certified Marketing Cloud Email Specialist Practice Test 3

Question

Drag and Drop

Hot Area

Salesforce Certified Marketing Cloud Email Specialist Practice Tests

Practice Tests