Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

Use Email Address as Subscriber Key.

Mark the field as the Primary Key.

Mark the data extension as Sendable.

Use Email Address as Subscriber Key.

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.Which tool should NTO use?

Pivot table in Datorama Reports

Filter Activity in Automation Studio

Email Performance Over Time Report

Pivot table in Datorama Reports

A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.What guidance should be given to the email developer to ensure the interactive form displays correctly?

Ensure the 'Optimize for Gmail' checkbox is selected.

Ensure characters in the CSS tags are limited to 16kB.

Ensure fallback content has been configured for Gmail.

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.Which automation activity and configuration setting should be used for import to a data extension?

Configure Field-Level Encryption in import file.

Specify character encoding in import file.

When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.Which configuration should be used to ensure the exclusion is updated before the audience query runs?

Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

In the step with the two SQL activities, place a wait step between them.

Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.What is preventing the customer from receiving emails at their new address?

The email address has not been updated in All Subscribers.

The new email address is from an unsupported domain.

The email address has not been updated in All Subscribers.

The customer has not opted in again with the new address.

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.Which action ensures NTO's sending reputation remains intact?

Implement an SAP with Private Domain and a Dedicated IP.

Request three Dedicated IPs to spread out the sending volume.

Request a Private Domain to leverage SPF and DKIM authentication.

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.What should the marketer do to accomplish this?

Leverage Social Studio to capture email addresses.

Create CloudPages to collect and subscribe users,

Use Journey Builder to build an audience using Ad Studio.

A marketer wants to store all the attributes for a triggered send within a data extension.Which configuration is required when creating the data extension for this triggered send information?

Create from template and choose triggered Send Data Extension template.

Include Subscriber key and Email address field as primary key.

Select the Use for triggered send' checkbox.

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Ensure preferred channel is available in subscriber data.

Send both email and SMS to ensure subscribers get NTO's messages.

Create one Entry Source for each messaging channel.

Ensure preferred channel is available in subscriber data.

A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.What is the reason records are NOT being recorded?

The send exceeded the maximum test send threshold.

Test sends are rot recorded on the Send Log Data Extension.

The send exceeded the maximum test send threshold.

A subscriber was not selected in the Subscriber Preview tab.

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.Which automation activity and configuration setting should be used to import decrypted information to a data extension?

Manager Files in File Transfer.

Specify character encoding in import file.

Configure Field-Level Encryption in import file.

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.What should the NTO marketing team include in the email design to encourage a high response rate?

Replace call-to-action with interactive Email Form

Make the call-to-action button that links to the feedback form bigger and with red background

Replace call-to-action with interactive Email Form

A Salesforce Survey block called in by an AMPscript function.

A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.What should the marketer do to accomplish this?

Web Studio to capture Query parameters from social media link.

Use Journey Builder to build an audience using Ad Studio.

Web Studio to capture Query parameters from social media link.

Use an interactive form from email Studio to collect this information

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.What should be done to ensure the report a sent to the director each day?

A Schedule report and email the link to download.

Schedule report and email file to the director.

A Schedule report and email the link to download.

Schedule report to export as a web page.

Salesforce Certified Marketing Cloud Email Specialist Practice Test 4

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.

Which content block should the team use to capture this information directly from the inbox for some subscribers?

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Salesforce Certified Marketing Cloud Email Specialist Practice Test 4

Question

Salesforce Certified Marketing Cloud Email Specialist Practice Tests

Practice Tests