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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 10

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Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

A.
Journey Builder - Journey History
A.
Journey Builder - Journey History
Answers
B.
Datorama Reports - Journey Performance
B.
Datorama Reports - Journey Performance
Answers
C.
Reports - Journey Engagement
C.
Reports - Journey Engagement
Answers
Suggested answer: B

Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.

Which actions should help build confidence in NTO's dynamic email capabilities?

A.
Use a Guided Send to perform a test send to Internal users using subscriber data.
A.
Use a Guided Send to perform a test send to Internal users using subscriber data.
Answers
B.
Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
B.
Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
Answers
C.
Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
C.
Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
Most voted
Answers (1)
Most voted
Suggested answer: B

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.

Which tool should provide a list of subscribers who didn't receive the expected emails?

A.
_sent Dataview
A.
_sent Dataview
Answers
B.
'Subscribers Not Sent To* report
B.
'Subscribers Not Sent To* report
Answers
C.
Not Sent Tracking Extract
C.
Not Sent Tracking Extract
Answers
Suggested answer: B

A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.

Which method meets their needs?

A.
Report Scheduling In Datorama Reports
A.
Report Scheduling In Datorama Reports
Answers
B.
File Transfer Activity in Automation Studio
B.
File Transfer Activity in Automation Studio
Answers
C.
Report Definition Activity In Automation Studio
C.
Report Definition Activity In Automation Studio
Answers
Suggested answer: C

A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.

What is the first action that should be taken to make the edits?

A.
Unshare the email.
A.
Unshare the email.
Answers
B.
Withdraw email approval.
B.
Withdraw email approval.
Answers
C.
Cancel send using email.
C.
Cancel send using email.
Answers
Suggested answer: C

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

A.
Engagement Split
A.
Engagement Split
Answers
B.
Frequency Split
B.
Frequency Split
Answers
C.
Scoring Split
C.
Scoring Split
Answers
Suggested answer: C

The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends.

Which tool should supply insights into the tone of subject lines?

A.
Einstein Recommendations
A.
Einstein Recommendations
Answers
B.
Einstein Messaging Insights
B.
Einstein Messaging Insights
Answers
C.
Einstein Copy Insights
C.
Einstein Copy Insights
Answers
Suggested answer: A

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

A.
Multi-Step Journey
A.
Multi-Step Journey
Answers
B.
User Initiated Send
B.
User Initiated Send
Answers
C.
Automation Studio Email Activity
C.
Automation Studio Email Activity
Answers
Suggested answer: B

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A.
SQL Query, Data Extract, File Transfer
A.
SQL Query, Data Extract, File Transfer
Most voted
Answers (1)
Most voted
B.
SQL Query, Filter, Data Extract
B.
SQL Query, Filter, Data Extract
Answers
C.
Filter, Data Extract, File Transfer
C.
Filter, Data Extract, File Transfer
Answers
Suggested answer: C

The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.

Which additional issues should they consider?

A.
DoNotTtad preferences
A.
DoNotTtad preferences
Answers
B.
Bounced contacts from previous sends
B.
Bounced contacts from previous sends
Answers
C.
Suppressed contacts from contact deletion
C.
Suppressed contacts from contact deletion
Answers
Suggested answer: A
Total 153 questions
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