Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 16

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".

Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.

Which tag should NTO add to the HTML <a> element to differentiate the links?

Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.

Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.

Which action follows best practices to increasesubscribers?

Northern Trail Outfitters (NTO) released a clever promotional video that went viral.

Subsequently, the company acquired a large number of email leads at the last trade show.

NTO wants to send a welcome email with a coupon directing recipients to its website.

Which configuration should help with limiting a spike in volume to the website?

A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.

Where should a marketer go to see a listof all email addresses and domains that are verified for sending?

A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.

How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.

What should a marketer do to ensure the Email Address field values are unique?