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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 3

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Question 21

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Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.

Where should the data extension reside to achieve this goal?

In the Synchronized Data Extensions folder
In the Synchronized Data Extensions folder
In the Data Extensions folder with sharing enabled
In the Data Extensions folder with sharing enabled
In the Shared Data Extensions folder
In the Shared Data Extensions folder
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(1)
Most voted
Suggested answer: B
asked 23/09/2024
Francisli Lilles
42 questions

Question 22

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Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

Einstein Engagement Scoring
Einstein Engagement Scoring
Einstein Copy insights
Einstein Copy insights
Einstein Messaging Insight
Einstein Messaging Insight
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(1)
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Suggested answer: A
asked 23/09/2024
soufiane chafik
40 questions

Question 23

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A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

Campaigns
Campaigns
Sender Profile
Sender Profile
Tabs
Tabs
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(1)
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Suggested answer: A
asked 23/09/2024
John Doe
34 questions

Question 24

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Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

Contact Builder
Contact Builder
Automation Studio
Automation Studio
Journey Butter
Journey Butter
Suggested answer: C
asked 23/09/2024
marwan albahar
33 questions

Question 25

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The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.

Which best practice should they follow to uphold their sender reputation?

Continue monitoring the bounce rate for changes.
Continue monitoring the bounce rate for changes.
Remove the bounced addresses before the next send.
Remove the bounced addresses before the next send.
Nothing — bounce rates up to 30% are acceptable.
Nothing — bounce rates up to 30% are acceptable.
Suggested answer: B
asked 23/09/2024
Neville Raposo
37 questions

Question 26

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Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.

Where should NTO be able see if there has been a lift in overall likelihood to click?

Einstein Engagement Frequency
Einstein Engagement Frequency
Einstein Engagement Scoring
Einstein Engagement Scoring
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(1)
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Einstein Messaging Insights
Einstein Messaging Insights
Suggested answer: B
asked 23/09/2024
Moraes, Jefferson
45 questions

Question 27

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Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance.

How should the notification be received if the data import is unsuccessful?

Automation Notification Settings
Automation Notification Settings
Import Activity Notification Settings
Import Activity Notification Settings
Configured Alert Manger Settings
Configured Alert Manger Settings
Suggested answer: B
asked 23/09/2024
Kazi Basit
41 questions

Question 28

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Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of –office messages and unsubscribe messages to find customer responses to the email.

Which feature should help the team?

Reply Mail Management
Reply Mail Management
Publication Lists
Publication Lists
Parameter Management
Parameter Management
Suggested answer: A
asked 23/09/2024
Alvin Gonzalez
38 questions

Question 29

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A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn.

What should happen with the scheduled send, if no other action is taken?

The Send is paused unit approved again.
The Send is paused unit approved again.
The send is canceled when the approval is withdrawn.
The send is canceled when the approval is withdrawn.
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The originally approved version of the email will send.
The originally approved version of the email will send.
Suggested answer: C
asked 23/09/2024
Rahul Manikpuri
36 questions

Question 30

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Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.

How should journey Builder be configured to meet this requirement?

Configure Journey Settings to 'allow no re-entry.
Configure Journey Settings to 'allow no re-entry.
Configure Journey Email Send to dedupe on email address.
Configure Journey Email Send to dedupe on email address.
Configure Journey Entry Event to 'allow no re-entry.'
Configure Journey Entry Event to 'allow no re-entry.'
Most voted
(1)
Most voted
Suggested answer: A
asked 23/09/2024
Janson Chong
26 questions
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Related questions

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?
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Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?
A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?